The Professional Salesperson is a Time Traveler
It’s amazing, really, how quickly people can forget. It’s 71° right now. The sun...
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THE LARGEST PRIVATE CONTRACTING GROUP
How would YOU like to position YOUR brand? Could you tailor a package of systems and services that would uniquely fit your customers and the local climate? Sure you could! If it was YOUR brand,
Why Should I Private Label?
Equity, Control, & Profitability
Private labeling was pioneered by a few large retail oriented contractors in the mid to late 1990’s. Others looked at the concept and made their own leap. These were not inconsequential contractors, they were some of the largest and most successful in the country.
SOME FACTS
Control Over the Brand
Own It!
A company’s brand is the only brand you own, the only brand that can’t be taken away, and the only brand that can’t be offered to a competitor.
SOME FACTS
Profitability
Repeat Business
When consumers look at the brand name on a furnace or air conditioner and see the private labeled name, it’s natural to call the name on the box. Private labeling locks customers in for the life of the product, no matter who happens to own the home.
SOME FACTS
RETAIL CONTRACTOR COALITION ALLIANCE TESTIMONIALS
Robert Nelson
Buds Heating & Air Conditioning
"We are virtually 98% private label and haven't skipped a beat. Our customers love our line. Although our sales are only up about 2% over last year as of today, our profit numbers are up very significantly...triple digit! Feeling great!"
Steven J Miles
Jerry Kelly Heating & Air Conditioning
"The biggest surprise you will have about private labeling is in how well it will work out. We're 99% private label and I'm not looking in the rear view mirror. It was without exception one of the best decisions we've ever made."
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Trust Equity
During a recent business trip with Carlos, one of my IAQ Training Reps,...
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Indoor Air Quality – How-To and How Do You Do!
“Is Your House Making You Sick?” the billboard asked, as it perched high...
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Home Services Contractors Are Redefining Exceptional Customer Experience Amid the Pandemic
Home services contractors have proven they can adapt to the new normal....
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