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Generate a stream of service and replacement leads whenever you need them and then drive more revenue to the bottom line. Tap into the profit-making methods of America’s best contractors.

Matt Michel

Mission

The mission of Service Nation, Inc. is to help service contractors improve their business and financial performance leading to a profitable exit strategy.

David Heimer

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SERVANT LEADERS

In 2004, Service Nation created a new industry award. It was a different award that recognizes individuals, not companies. Those recognized do not need to be members of Service Nation, though members of Service Nation nominate them. The award recognizes outstanding individuals who lead through service to their industry and the people in their industry. These are Servant Leaders. The Servant Leader Award is presented rarely, in recognition of a lifetime of service to others. A marble obelisk is presented to the recipient.

Frank Blau

Frank Blau

Leader

Frank Blau is truly a giant in the plumbing world. He introduced flat rate pricing into the service trades. He founded plumbing’s first contractor alliance. He lectured and taught nationwide for decades. He wrote the most popular column in Plumbing & Mechanical Magazine. Frank is an industry icon. Despite his stature, Frank is imminently approachable. He’s among the first to take the time out to help anyone who asks, provided the individual is willing to “take the medicine.”

Michael Bohinc

Michael Bohinc

Leader

Michael Bohinc is a CPA in Cleveland, Ohio and the owner of Keeping Score, Inc., an accounting, tax and business advisory services firm that Michael started to help small business owners improve their profitability and business operations. He is a Consult & Coach Partner for Service Roundtable, an instructor for the PHCC Educational Foundation as well as an Associate Member of the State of Ohio PHCC and ACCA organizations.

Gene Burch

Gene Burch

Leader

Gene Burch, Service Roundtable Consultant Coach Partner, and recipient of Service Roundtable’s Servant Leader Award, is a second-generation plumber who started working for his father’s plumbing company in 1959 after serving in the Navy. He began his teaching career in 1969 when he taught plumbing classes for Local Union 38. Gene then started his own plumbing business in 1975. In 1976, he joined the Plumbing Heating Cooling Contractors Association (PHCC) and started teaching various plumbing, sales, and a technical class to its members in California, which he still does to this day. He also became active within the association, and served as president at both the local and state levels. In addition, he served on many different committees and special assignments over the years, and received the PHCC Contractor of the Year award in 1994.

Jeff Forker

Jeff Forker

Leader

As the publisher of Contracting Business Magazine and later, the group vice president over a series of contracting magazines, Jeff held an important position in the air conditioning industry. And indeed, Jeff was one of the industry’s most influential people. Jeff’s influence, however, far exceeded any clout that his position naturally gave him. His power within the industry came more from the force of his personality, a natural leadership ability, and the moral authority he embodied than from his position in the trade press.

Charlie Greer

Charlie Greer

Leader

Charlie Greer is well known in air conditioning and plumbing, primarily as a consultant and industry trainer for salespeople and technicians. While many people start as technicians and later become salespeople, Charlie, in typical fashion, did it in reverse. Charlie cut his teeth in the industry as a salesperson working alongside Tom McCart at Ron Smith’s Modern Air Conditioning. At Modern, Charlie established himself as one of the top replacement sales people in the HVAC industry, eventually becoming the company’s top producer, and later, its sales manager.

John LaPlant

John LaPlant

Leader

John graduated from the University of Iowa in 1969 with a B.S. in pre-med. He obtained a Masters in Education from the University of Iowa in 1971. John went to work for Lennox Industries in Marshalltown, Iowa, in 1972, in the Job Related Training Department teaching and developing technical training courses for heating and air conditioning dealers and their personnel. He managed the training department from 1981–1983. During his tenure in the training department, he developed and taught technical courses for installers and service technicians. He also helped develop and teach the first business management course that Lennox launched for its dealer organization.

Vicki LaPlant

Vicki LaPlant

Leader

Vicki graduated from Dallas Baptist University in 1975 with a B.A. in education and English. She taught English and speech in Cedar Hill High School from 1975–1979. Vicki went to work for Lennox Industries in 1979 in the education department. She wrote and edited technical training courses for heating and air conditioning contractors. She also helped develop business management, marketing and sales training courses for contractors, which she also taught. In 1983, she became the manager of the education department and oversaw the expansion of business training and the development of technical training through new media such as video.

Tom McCart

Tom McCart

Leader

Years ago, there were rumors about a super salesperson in Florida, who sold more replacements by himself than most companies. The rumors were true. The salesperson became the first person to record $1 million of residential replacement (i.e., retail) sales in the air conditioning industry. The salesperson was Tom McCart. Tom was one of the most successful salespeople in the history of the industry. He’s been inducted into the Contracting Business Hall of Fame. He was presented with the “Thomas R. ‘Doc’ Rusk Award.”

Ron Smith

Ron Smith

Leader

Few people have had as much influence on an industry as Ron Smith. From a $500 loan and a dream, Ron built one of the country’s most successful air conditioning companies. In today’s dollars, Modern Air Conditioning’s annual revenues would total more than $40 million. For an air conditioning company located in Fort Myers, Florida, a small, one season market with a transient population, that’s not bad.

Dave Rothacker

Dave Rothacker

Leader

Dave Rothacker, a Service Nation Alliance mentor and author of the Service Nation Saturday Rabbit Hole, HVAC Trade Talk and contributor to Comanche Marketing, is an explorer, guide and business influencer. In 1984 he began working for a progressive and innovative mechanical contractor as a truck driver. One year later he became a manager, and for the next 24-years, he oversaw service, install, operations and general management in 6 different companies. In 2002, when his eldest daughter was a junior in college, Dave noticed that students were not adequately prepared for the harsh, cold realities of the real world. So he began a deep dive into the social constructs of those born around 1980, the generation now popularly known as Millennials. That's when Dave began coaching young adults on how to go out into the world and talk with their elders. The eventual fruit of their labor would be to stand out in a sea of sameness from others. In 2009, Dave retired from working for contractors and today thrives in the vibrant Service Nation Alliance community as an evangelistic citizen and mentor! Dave is a true Servant Leader.

9 Reasons You Should Join Today!

Created By Contractors For Contractors

Service Roundtable is a revolutionary organization founded by a collaboration of leading contractors to share information and help other contractors improve their sales, marketing, operations, and profitability. For an entry level low monthly subscription, contractors are provided with a variety of business tools, such as direct mail letters, brochures, sales literature, training material, pricing spreadsheets, and more. Once you join we have other valuable tiers to help you achieve all of your business goals.

Something New Every Week

Every week, one or more marketing tools is posted to the Service Roundtable download center. An email describing the tool and its usage is sent to Service Roundtable members. Contractors can click on a link in the email to quickly download the tools, and put them to use in their businesses immediately. They can use them as is, easily customize them for their company, or wait for the next tool.

Contractor Focused

Service Roundtable is governed by a brain trust of the nation’s best contracting companies. Accordingly, the business tools are contractor focused. They are relevant to the way contractors work today. Service Roundtable offers the tools most contractors need, but lack. With the click of a button you have access to over 6,000 downloadable documents to start helping you achieve business success.

A Community Of Progressive Contractors

In addition to the business tools, Service Roundtable represents a community of progressive contractors. Through our online Roundtable discussion groups, contractors communicate with their peers across the country in a convenient and timely manner. Service Roundtable members help each other solve the problems all contractors face.

Internet Based - Value at Your Finger tips

Service Roundtable is entirely based online. The use of the Internet dramatically lowers the cost of delivery, making the organization affordable to anyone. In addition, you can access anywhere, any time. Forward and download templates to your team. Access our Idea Exchange and post any question and receive responses from contractors just like you, looking to better their businesses.

Affordable

Service Roundtable is priced at just $50 per month for membership in a single trade, with no upfront cost or initiation fee. This compares to annual costs of $8,000 to $25,000 each year for most contractor alliances and groups, plus equivalent initiation fees. While many other organizations are content to attract a few hundred contractors, Service Roundtable members number in the thousands.

Complementary To Other Organizations

The Service Roundtable does not compete with other contractor groups, trade associations or organizations. Rather, it is a complementary organization, fulfilling an industry niche in a unique manner. Many of our members are also members of exclusive alliances, trade associations, and even franchises.

Used By Trainers & Consultants

Service Roundtable material is made available to many industry consultants and trainers to use when working with contractors. This improves the effectiveness of the trainers and consultants by freeing them up to focus on value added activities like implementation and individual performance improvement, rather than the development of sales and marketing material. Consultants and trainers also participate in the online discussions, passing along their knowledge to all Service Roundtable members

Supported By Manufacturers & Distributors

Manufacturers and distributors support and promote Service Roundtable, because dealer use of Service Roundtable business tools improves the sales performance of their customer base. They know that more sales by their dealers ultimately results in more equipment purchases.

Vision

Through our family of alliances, our buying group, and other ventures, we are the dominant business support organization for residential service contractors and are revolutionizing the business of contracting.

We put contractors first in all we do, not just because our mission demands it, but because it is the right thing to do. We seek quintuple wins where not only where our members win, but also where the consumers they serve win, our partners win, our affiliates win, and we win. The quintuple win improves lives. It makes sense for us to be a force for good in the markets we serve.

The result is consistent year-over-year growth and profitability, rewarding our investors, families, and the communities where we operate.

Values

  • INTEGRITY
  • HONESTY
  • CREATIVITY
  • INNOVATION
  • COMMUNITY
  • FLEXIBILITY
  • FUN
  • GROWTH
  • SELF-DIRECTION
  • SERVICE
  • PROFITABLITY
  • RESULTS

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