Artificial Intelligence – Is it Only a Buzzword or is it Changing the Way We Do Business?
Written by Lynn Wise
Artificial Intelligence has become the buzzword to end all buzzwords. The difficulty is knowing what is attainable and usable in our lives and what is science fiction.
How you use technology influences people’s perceptions of you and your company. Customers want a superior experience and they are willing to pay a premium for it. 67% of customers think how a company uses technology indicates how a company operates in general. AI can be extremely helpful in creating, unique, personal experiences for your customers. AI can also be used to better understand customers and take care of their needs with greater speed and precision.
Here are some examples of how AI and Smart Intelligence are already being used in our industries.
Artificial Intelligence, using data analytics to make suggestions, can prompt the CSR to ask questions that can help diagnose the issue, shorten the call, and save your technician valuable time, all while producing higher customer satisfaction rates from start to finish.
Data entry software is now available that uses smart intelligence to populate fields, match P.O.’s, reconcile statements, and store documents in the cloud, allowing access remotely to all parties who need it. Implementation also frees up valuable office space previously used for document storage, minimizes waste, and is good for environment.
Computerized Maintenance Management Systems (CMMS) can predict equipment failures and plan maintenance or replacement of hardware when it will have a lesser impact on the owner. Many customers already receive notifications about their monthly usage of electricity and water. Combining customer data with relevant geographical data can create programs where contractors give the consumer greater control over their home.
The upside of utilizing AI in your business are numerous; helping you grow your business while easing the workflow, minimizing employee burnout by taking over repetitive tasks, and allowing your employees to be trained and grow into new positions. However, there is a real fear that AI will take jobs, and your employees may not embrace these changes if they feel their livelihood is in jeopardy. Be proactive in reassuring your employees they will be able to dedicate more of their time and energy toward developing innovative marketing strategies, products, and services that will help them thrive and grow.
The point of this article is that AI is real and is being embedded in our lives and businesses. It is no longer science fiction and business owners need to be aware of the technology and how these innovations can impact their business processes and return on their investments. Just think, your next equipment delivery may be made in a autonomous driven vehicle.
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