Written by Dave Rothacker
“A book must be the axe for the frozen sea within us.” - Franz Kafka
From the website Faena: “...if reading is in fact a way for us to experience all the things that we cannot experience in real life, then both in our senses and our emotions, we must be brave enough to receive that “blow to the head”, which will awaken us from our frozen lethargy, and could one day save us from something we do not even know is oppressive. Reading, hence, would be freedom.”
Although Faena and......
Written by Steve Mores
I’d like to start out with a disclaimer here that I am not a licensed psychiatrist or therapist. So, when it comes to clinical or medical challenges regarding mental health, please seek professional help. What I would like to discuss are some of my thoughts based on observations from the field, as well as books and articles related to positive thinking and happiness. I believe we can all agree for the most part, happy people are more productive and do things for a belief or cause rather than for......
Written by John LaPlant
Most progressive contractors consistently try to increase average tickets. And they should. Why is this critical? The cost for a typical company to get a professionally trained technician, in a fully stocked company service vehicle, from point A to point B, is a crisp $100 bill.
With an emphasis on logic, reason, and value to engage the customer, we always try to communicate options to improve comfort, health, safety, and security for the best possible in-home lifestyle. Word pictures do not always convey the message.
One company started using the “real-time......
Written by Danielle Putnam
Let’s be honest, have you done your September marketing? Are you a few months ahead? We all know that we need to have our marketing efforts organized and ready to go before the phones stop ringing, but the “busyness of the business” has us putting it on the backburner.
I think of my planning whiteboard like a big coop of chickens. Right now, every task, every chicken, has its own color-coded nest, but all the chickens are running around pecking at one another and pecking at me, demanding my attention.......
Written by Brandon Cockrell
I once worked for a “boss” in the restaurant business that was the worst! His attitude brought down the entire team. He was rude, obnoxious, and judgmental. He believed that everyone underneath him was “less than qualified, and we were lucky to have him as our leader.” Frankly, we would have been better motivated by an angry bear than by this guy. He was no “leader.” He was only a “boss” giving unclear and harsh commands.
And here is the worst part: this man actually had the skills and knowledge......
Written by Lynn Wise
Artificial Intelligence has become the buzzword to end all buzzwords. The difficulty is knowing what is attainable and usable in our lives and what is science fiction.
How you use technology influences people’s perceptions of you and your company. Customers want a superior experience and they are willing to pay a premium for it. 67% of customers think how a company uses technology indicates how a company operates in general. AI can be extremely helpful in creating, unique, personal experiences for your customers. AI can also be used to better......
Written by Dave Rothacker
”How was your day, honey?”
“Oh babe, our department killed it! I did $4,200, Bobby did $3,800, Ken did $4,500, and I know Ralph was over $3,000! We drove wheel barrels of money into Frank’s pocket and when it comes time for our 1% raise, we can fight for 1.25% because we know we’ve been bringing home the bacon!” said no HVAC service technician ever in the history of the universe.
“How was your day, honey?”
“Oh babe, you’re not gonna believe this! Frank brought Christy Jones in to talk with our......
Written by Todd Liles
Every professional sports team knows that it takes world-class talent to produce consistent results. That’s why Number One Draft Picks are so prized. A world-class talent could potentially take a team to titleship status.
In your organization, one world-class talent can change your entire business game. The right hire could set a “new” standard for success, and guide the path to amazing growth and profitability for the rest of the team. I’ve seen this happen to dozens of companies in our consulting business that we have the privilege to coach.
Written by Steve Mores
Contractors know that in the summer and winter we can make really good money by fixing and replacing heating and air conditioning systems. You also know that if you aren’t really careful, you can give back all of your profits in the spring and fall when the phones aren’t ringing. That is why maintenance agreements are just as important as “the air we breathe”. It’s the lifeblood of your company, which also gives you more opportunities to promote IAQ products and other accessories on every call! Though, some contractors......
Written by John and Vicki LaPlant
This topic makes me think of Indiana Jones played by the great Harrison Ford…you know, Han Solo of Star Wars. Indiana Jones is a professor always looking for the challenge of what no one else had discovered. He survives a lot of difficulties from Nazis to snakes, always in search of the coveted prize.
A number of HVAC, Plumbing, and Electrical contractors are also in search of the prize….it could be sales volume, profitability, industry recognition, selling the company for “BIG BUCKS” as an exit strategy, or creating......