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Category: Comanche Marketing


Team Effort

We have all heard the saying that “There is no ‘I’ in Team,” and there is literal and figurative truth to that statement. Your company is made of many departments that need to cooperate and work together for a common goal. If those departments are or become a workplace silo, then the saying “There is no “I” in team” may have a reply of, “Yes, but there is a ‘me.’” Workplace silos occur when your departments fail to share important information between themselves, causing their priorities to become misaligned. So it’s no......

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Freezing Faucets Are Good for Marketing

I just got a crazy idea. As part of your plumbing maintenance and/or another service, does anyone offer "winterizing?" Here we are closing a year and beginning a new one - what a great time to write up a simple script and call your existing customer base to ask if they need anything winterized. I realize those of you above the Mason-Dixon line have mostly frost-proof faucets, etc., but what about all the other stuff your customer owns…the overlooked stuff? You know, the generators, motorhomes, boats, cars, go-karts, motorcycles. Okay, a little overboard on the......

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The Kindness Culture

Three things: A Quick thought – A Story – A Kindness Culture

A Quick Thought:
We all talk about getting our customers to like and trust us. It all starts with genuinely treating people with kindness because it's the right thing to do. Believe it or not, sometimes kindness is not a given. To some, it comes naturally all the time. It is part of their being. To others, it depends on what mood they are in. And some even need to be trained that it is the right thing to do.
A Story:
Michelle Hogan......

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How to Crush Christmas Objections

Christmas is right around the corner, and we all know what Christmas brings with it! Objections!  Yes, tis the season for the Christmas Objection. Once a year, your client gets to dust off the old excuses from last Christmas and bring them out one-by-one.  Here are some of the classics you can expect to hear this year:

  • “Maybe after Christmas” This one is a tried and true classic. It offers no explanation and no real excuse. 
  • “I just don’t have the time right......

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How to Keep Your New Year's Resolutions

I really struggled to write this article. I wanted to write something about New Year’s Resolutions and what we need to do to regroup and focus on our business and ourselves. Researching this, I found plenty of articles for inspiration, too many. You don’t need another article on starting the New Year off on the right foot and how to analyze your successes and failures of the past year. So, assuming you have or are in the process of choosing your resolutions, I am writing to give you tips on sticking......

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Goldfish and Business Myths

My dad went to the pet shop and purchased 15 goldfish over the summer. He doesn’t have an aquarium; he’s never been into ‘fish,’ but he thought his grandkids (who happened to be spending a lot of time at his house over the summer months while out of school) would enjoy swimming in the hot tub with the fish! As you could guess, in Georgia, in the summer, the family hot tub becomes a cold tub and is used more for a grandkid splash pool on the deck.  I saw a......

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Tech Lead Turnover - Do You Have a Process for That?

“Hey, Johnny, thanks for fixing our sink; it’s working great. And by the way, when you get back to your shop – mind asking someone to give me a call with a price for my fireplace?  Don’t you have people that work on those? The season is changing, and I was having problems with it last year – I want to make sure it’s safe so we can start using it!” Johnny, of course, responded to his customer, Mr. Zock, with a smile, assuring him that, “Of course, absolutely, it would be my......

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The Power of TEN

This article is about power.  The power of TEN and yes, it is powerful. It is not new math; it is not about logarithmic math; it is not about number set theory.  But it is about simple old addition. The power of $10 means raising $10.00 additional revenue dollars on each and every invoice. An invoice is a revenue touchpoint. So this is about raising $10 more on each and every revenue touchpoint; A ten-dollar bill -  Ten dollars – about the cost of two Starbuck coffees. Surely your team is......

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When is it Time to Hire Your Next Tech?

One of the main questions that always comes up in a growing company is: “How do I know WHEN it’s time to hire my next technician?” It’s an important question to know how to answer. Often the decision is made on emotion when we're frustrated or feeling burnt out. I frequently see owners and managers decide “in the moment” without tangible guiding principles and benchmarks to assist them. Now, your “gut” may be right, but it’s important to have some measurables that you can check-in with to validate the decision. I’m......

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The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
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