fbpx

Category: Comanche Marketing


Asking the Customer to Buy

Technicians are skilled experts and, as such, have to make recommendations to customers about what needs to be done to take care of issues. But that’s not where it stops. As an expert, the technician also has to help the customer figure out how to get it done. This means they have to recommend a solution and then ask the customer to do it. Many times, we see the tech asking the customer to buy too soon, too vaguely, or not at all. Some techs assume the customer knows what to......

Continue Reading


How to Adapt to the New Normal

There is going to be a new normal. The economic disruption caused by COVID-19 has caused businesses to either re-examine how they do business or cease to exist. Companies that try to return to business, as usual, will face a harsh reality.   Companies are working to find ways to protect their employees and their businesses. Even businesses that were in the unique position to do well are realizing the gaps in their structure due to outdated and inefficient processes. While some businesses are focused solely on survival, others are taking......

Continue Reading


Far Horizons

Type faster! It’s been three weeks since my third child was born, which means the 24 hours in every day which were already packed full are now even shorter because every two hours, he’s ready to eat (nurse)...minus 30 minutes, then burp, minus five minutes, then poop...well if it’s an explosion, that could subtract off a lot of minutes...and by this time, I only have an hour before he wants to do it all over again. So, in that one hour which used to be two hours, I now sit to......

Continue Reading


Only Go Forward

Here it is, May of 2020. We are still in the middle of Pandemicville. Covid-19 has turned the world up-side-down…turned lives upside-down, and it is not over yet. So, Only Go Forward. We will get through it! There is no other choice. It cannot be wished away, a head in the sand approach accomplishes nothing, and getting angry at all the inconveniences is a waste of human energy. Think of something funny….laugh a little bit…laugh a whole lot. Only Go Forward. I was at a local grocery store. I witnessed a......

Continue Reading


Choose High Profitability!

Anthony Iton is an African Canadian who moved to Baltimore in pursuit of a medical degree in 1985. Soon after arriving in Baltimore, he saw the blighted neighborhoods of East Baltimore. He said, “I thought somebody had dropped bombs on the place.” It was an experience and injustice that would drive his future.  Fast forward to the early 2000s. Iton, in addition to his medical degree, had accumulated a law degree, a graduate degree in public health, and taken the position of Public Health director for Alameda County in California. Motivated......

Continue Reading


IAQ Best Practice Success Story

As the COVID-19 inquiries from contractors come in, I am struck by the variety of ways that contractors position themselves as far as IAQ challenges and solutions during the outbreak. And they go from one extreme to another:

  • With all this media attention, MAYBE I should get into IAQ…
  • I’m going to exploit this opportunity to MY advantage… (yes sadly a few)
  • This subject is too sensitive, so I’m going to stop marketing IAQ until it is over…
  • How can I best service my clients with the......

    Continue Reading


The Positive Lessons of a Bad Haircut

This Easter Sunday, I made a critical mistake. I gave myself a very bad haircut. In fact, I now have no hair at all. I’ve joined the Bald and Beautiful Club. But, let me rewind a bit. Since COVID-19 has shut down my barbershop, I’ve been cutting my hair with clippers. I’ve done it twice before and it’s been fine. I’ve used a moderate guard and slowly increased the guard size as I went up the side of my head. This technique worked fine. On Sunday, I decided to go shorter.......

Continue Reading


The Best Banana Bread Recipe

As I sat down to write this, I didn’t want to write another article about COVID19. As much as I appreciate people offering suggestions and tips to get through this, and I do read and listen to most of them, everyone is different and deals with stressful situations differently. For a lot of you, your work schedule hasn’t changed.  With many areas in the home services industries being deemed Essential Businesses, you are still taking calls, booking appointments, and providing services to your customers. You have changed how you are doing......

Continue Reading


Can UVC kill the Novel Coronavirus?

As I was in the middle of writing my article for this edition, I kept getting interrupted by phone calls, emails, and texts about our take on the Novel Coronavirus and using it as a marketing angle for the use of UVC to kill it. We have received hundreds of inquiries on the subject, and they keep coming in daily.  I decided to shift gears and save what I was working on for my next article and to address the Novel Coronavirus since it has been the main topic of conversation......

Continue Reading


Page 1 of 812345...Last »