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Category: Comanche Marketing


Can UVC kill the Novel Coronavirus?

As I was in the middle of writing my article for this edition, I kept getting interrupted by phone calls, emails, and texts about our take on the Novel Coronavirus and using it as a marketing angle for the use of UVC to kill it. We have received hundreds of inquiries on the subject, and they keep coming in daily.  I decided to shift gears and save what I was working on for my next article and to address the Novel Coronavirus since it has been the main topic of conversation......

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How to Limit the Coronavirus’ Negative Impact on your Business

News about the Coronavirus has spread far faster than the disease. More than 1.29 billion online articles have been written about Coronavirus (Covid-19). Considering that the first major outbreak occurred in December of 2019, it’s amazing how quickly it has taken over the public mindset. I think a big reason why the news of the Coronavirus spread so quickly has to do with timing. The coronavirus came on the scene as the trade war with China was heating up. They were already in the thoughts of the public when the news......

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Back to the Basics

Recently on LinkedIn, a political post and the 13,000+ comments that responded to it showed up on my home page. As I started scrolling through them because as much as I know I shouldn’t go down this rabbit hole, I really couldn’t resist. The reality of how we talk to each other was mind-boggling. I started getting angry at people I didn’t even know because of their rude comments.  I realized we need to go back to the basics. What we were taught when we were younger is (still) important. We......

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29 Reasons to Join the Service Roundtable on February 29.

  1. Consumer Newsletters – Some contractors pay thousands to get consumer newsletters created. Service Roundtable members get consumer newsletters included in their membership each quarter, in multiple formats.
  1. Recruiting Content – Do you have trouble putting butts in trucks? Service Roundtable members take advantage of a variety of recruiting brochures, job applications, job descriptions, and more. It’s all included in their membership.
  1. Direct Marketing Material – Service Roundtable members have access to every kind of direct marketing material imaginable, including letters, postcards, door hangers, and more. It’s all included in......

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Who's In Charge? - Passing the Money Passes the Responsibility

Years ago, when my sweet husband and I were first married, our first home was a charming little bungalow tucked into the foothills of the Appalachian Mountains on the north side of Chattanooga, Tennessee. Over time, my commute to The New Flat Rate down in Dalton, Georgia became too strenuous, and we uprooted to move.  We kept the bungalow and turned it into a southern charm, luxury Airbnb vacation rental.  Fast forward a few years to last month. Our renters began complaining about the broken fireplace.  My husband started calling contractors......

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The Transformational Leader

Transformational leadership has the potential to vaporize our industry’s labor shortage. John C. Maxwell is the quintessential leader. Whether through experience, teaching, and or coaching, Maxwell has over 50 years of quality time invested in leadership. In 2003, Maxwell, along with his brother Larry and their nonprofit organization EQUIP, came up with the idea to train one million leaders in countries around the world.  EQUIP hit that goal in 2008 and kept steaming along. Although the number of trained leaders climbed to five million in 2013, there was a problem. Educated......

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How to Use Mirrors to Decrease Objections and Boost Results

One of my favorite communication tools is the mirror. The power of a mirror is that it reflects the truth! A mirror gives back what it receives. And, if you don’t like what you see, then you will make adjustments to improve the reflection.

A CSR and Their Mirror
Even though a client cannot see the face of a CSR, the client can hear the tone of their voice. From the tone of voice, the client imagines what kind of expression the CSR is making with their face. If the CSR......

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Simple Tips & Trips to Keep Your Business on Track

Running a business is hard. Everywhere you look, you will find articles, blogs, and podcasts on what you should and should not do to be successful. Below are some of the best business tips to know and business trips to avoid that I have found. 

Tip/Trick One
Tip- Stay up to date with your industry. You cannot do this alone. There is a multitude of resources to keep you informed about legal changes, product advancements, etc. Sign up for newsletters that give you an at-a-glance briefing of what is going on. Network......

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Perfect Practice Makes Perfect Sales

Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks and tackles better than their opponent will probably win the game.” Translation, stick to the basics and practice, practice, practice. But DON’T practice in front of the customer. Just like a football team doesn’t hone its craft in front of a packed stadium, your salespeople need to practice out of the limelight. Role-playing is the easiest and most effective way to practice and build confidence. It gives salespeople the risk-free opportunity to......

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