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Category: Comanche Marketing


I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

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Do Something...That's What Matters!

Cam B. is a bright, innovative, respectful, intelligent, handsome, and giving and supportive young man. Cam is a college graduate and owns his own home and dresses as if he will be on the cover of GQ. We have known him for many years and have worked with him very closely. Cam is not married yet, but Vicki is working on that. He humbly tells her he is getting closer to “making a commitment status.” We look at Cam as kind of an adoptive son! We hug each other. We care about......

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How to Avoid the Cult of the Business Guru

Most businesses are not making the money that they wish. In fact, many businesses are running in deep debt. They have underperforming employees, poor systems and procedures, and pitiful profit margins.  This is a painful situation to be in. In the past, this was also a private situation to be in.  The situation has changed because social media is a powerful storyteller. You can now privately watch all the public “gurus” that claim to be making gobs of money and promise that you can too with their “secret systems.”    Personally,......

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Focus on Your Future Success

Sometimes when things aren’t going according to plan or the way that you would like them to be, it’s often because you have lost focus on what matters. Our busy, hectic lives combined with what is going on in the world around us, sometimes get in the way of what is truly important, and it may be difficult to stay focused. Daily routines, business, and family schedules tend to put us on cruise control while losing focus on what we should or shouldn’t be doing to keep us heading in the......

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Time to Push the Reset Button

If we ever wanted a ‘do-over’ for our industry, this is it. Being classified as an essential business during COVID is giving us the chance to change the narrative of our industry. How we rise to the challenge is on us. Being able to set or reset the expectations for your profession isn’t something everyone is gifted. We need to take this opportunity and create the standards that will become our new normal. One area we need to address is the need for qualified employees. There is an enormous void that needs to be filled.......

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So You Want to Be a Consultant?

"The following letter was written by sales trainer and industry consultant, Charlie Greer. He sends this to people who approach him about working with him as a consultant. Since it seems that more people in the industry want to be consultants, we thought this might be a good message to share. So if you want to be a consultant or sales trainer, you are encouraged to first read the following by the great Charlie Greer…" - Matt Michel So you want to become a business consultant/sales trainer. If so, read on.......

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Leadership Sustainability

Is leadership success sustainable? Riffing on my Comanche Marketing article titled “Authentic and Caring Leadership”, Steve Mores penned an insightful Comanche Marketing article himself titled “Leadership and Sustainability”. Steve mentions that my article reminded him of authentic and caring leaders who he both worked and works with. So I am going to return the volley and continue the conversation on leadership sustainability.  Steve introduces Currie Gauvreau’s expertise. Instead of motivating coworkers, Currie believes in inspiring them.  I think we should be focused on INSPIRING......

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Leadership and Sustainability

As I was reading Dave Rathacker’s June Comanche Marketing article titled "Authentic and Caring Leadership", it brought to mind many of the people that I have worked with in the past and currently. Those that are authentic and caring leaders, as well as those that lead by threat and intimidation. These two styles of leadership can both get desired results, yet only the authentic and caring leader can get sustainable results.      Ironically, a week before Dave’s article, I had a conversation about this very subject with Currie Gauvreau,......

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Being a business owner has always been stressful. Now, it can be overwhelming. You can’t help but think about the health of those around you. The health of your employees, your customers, your family, but what about the health of your business? You would do whatever is needed to keep your family, employees, and community safe and healthy. But when is the last time you looked at your business and its financial health? You probably look at your P/L Statement monthly or maybe quarterly. When is the last time you sat......

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Three Question Techniques That Will Boost Your Closing Percentage

You can organically boost your sales conversions with the right questions to the homeowner. Who doesn’t want to boost their closing percentage? A closed replacement lead is going to lower your marketing costs and boost your profits. Generating high convertingETHICAL sales is the specialty of Service Excellence Training.  In our article today, we are going to show you how using the right questions can boost your replacement closing percentages. You will learn the three types of question skills that work to bring the best results from sales and lead......

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