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Category: Comanche Marketing


Perfect Practice Makes Perfect Sales

Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks and tackles better than their opponent will probably win the game.” Translation, stick to the basics and practice, practice, practice. But DON’T practice in front of the customer. Just like a football team doesn’t hone its craft in front of a packed stadium, your salespeople need to practice out of the limelight. Role-playing is the easiest and most effective way to practice and build confidence. It gives salespeople the risk-free opportunity to......

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I Don't Agree, but I'm Listening!

With our world growing more polarized day by day, it is more important than ever to have healthy conversations with those we agree with and not avoid those that we disagree with. We need to polish our skills of having productive and meaningful conversations with other human beings, even if we don’t agree with them. This applies to conversations with friends, acquaintances, relatives, as well as coworkers and clients. Avoiding someone because you know that the conversation of politics, religion, or some other touchy subject may come up is stressful and......

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Changing the Playing Field: Why We Need to Hire More Women, and How to Get Them

Payroll is a nasty mistress, and the dues are owed every Friday. An entrepreneur knows this all too well. And boy, don’t we need good help to run the service calls on our board, so we can earn revenue, so we can help those people like we wanted to do in the beginning? It may be time to change the playing field… Early one evening, my husband and I loaded the wagon with some drinks, snacks, and our beautiful daughters and began the short walk around the block to the park. Our neighborhood......

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Your Body of Work

“You’re not just getting a couple hours of my time, you’re getting what it took me my entire life to cultivate into these hands and this heart.”  If you’re in the skilled trades, you’ve no doubt heard a version of this statement. You might even have used it yourself to support your pricing. It might surprise you then to learn, Phil X, a studio musician, made this comment. Sooner or later, we are all called on to validate the value we deliver. While many address this situation from selling your value,......

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Mental Ownership

Research shows that mental imagery influences consumer experiences while creating the want to buy. Most of this research conducted by psychiatrists and marketing firms are focused on “imagery vividness”. They use powerful and clear images in marketing campaigns so customers envision themselves owning the advertised product. This is known as mental ownership. Although the consumer may not physically own the product yet, mental ownership strongly predicts attachment, which significantly increases intentions towards getting the mere-mentally owned product or service to an actual purchase.  For example, phrases such as “Yes, I can......

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Why Money Won't Solve All Your Problems

“Money, money, money, money, money. Some people got to have it, yeah, some people really need it.” – The O’Jays Money is so very powerful. As a poor child growing up in Mississippi, I fantasized about money. I looked at my friends that had it and imagined that their life must be perfect. Like many without money, I believed that it would solve all of my problems. I had thoughts like, “If I were rich, then I could buy my mom a home, and she would be happy.” “My dad and......

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2020 Trends - We Need to Be Aware!

Written by Lynn Wise As 2019 comes to a close and every email, radio station, and podcast reviews the top lists of 2019, it's easy to get overwhelmed. There is even a list of the best lists for 2019.  But when we look forward to 2020, when we read the business predictions and trends, it can be just as nerve-wracking. It doesn’t take many articles to see that they contradict each other. However, there are some consistencies to notice that I feel are relevant for 2020. An important note: the trends below......

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Are You Great Yet?

Written by Rodney Koop How many of you have seen “man on the street” type interviews where someone like Jay Leno, Jimmy Kimmel, or Conan O’Bryan would go out on the street with a microphone and ask what should have been simple questions? Typically, they take them out of a fifth or sixth grade civics, history, or maybe math book. Here are some of my favorites:

  1. Who runs the executive branch of government?
  2. What is the name of the Vice President?
  3. How many members are there on the Supreme Court?
I’m sure they don’t show......

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It's the Manager Book Review

Written by Dave Rothacker “...People leave managers, not companies.” - First, Break All The Rules, Marcus Buckingham and Curt Coffman, 1999 First, Break All The Rules is based on research conducted by the Gallup Organization. Starting in the early 1970s and continuing for over twenty years, they interviewed or surveyed one-million employees and eighty-thousand managers. Gallup never took its foot off the accelerator. Today, the organization has more data and insights on the attitudes and behavior of employees, customers, students, and citizens than any other organization in the world.  Based on......

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The IAQ Silver Bullet or Not

Written by Steve Mores I recently spoke with a contractor who asked what appeared to be a simple question: “Don’t you guys have a ‘question sheet’ that I can give my techs to ask homeowners and generate interest in IAQ products?” Well, yes, we have specific questions to ask, but it’s not that simple. We don’t have a “question sheet”, but we train on how and when to get into the IAQ conversation with a homeowner. I’m not sure if I would create this sheet without the technician understanding when, how, and why to......

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