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Category: Comanche Marketing


Your Value Bucket Conversation is Your Competitive Difference

Written by Lynn Wise I recently received a call from a local HVAC company offering me a $29.00 tune-up special on my air conditioning system. The person calling asked if I was the homeowner and once I said yes, they began to ramble about all the things they would do for $29.00. When the caller stopped talking, I asked, “How long have you been in business?” They did not know what to say and after a pause just said, “A long time.” My next question was, “What type of insurance do you carry......

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How to Use Guarantees & Warranties to Boost Value & Reduce Fear

By Brandon Cockrell, Service Excellence Training   We all know that one person who we consider a little crazy.  IE: the thrill seeker who can’t get enough and continues to push boundaries. The person who likes motorcycles, jet skis, quads, snowmobiles, extreme sports, sky diving, and the list goes on. Some of these people, I love and admire. The best of the thrill seekers become famous “X-Game” athletes. These people are rare. When you consider your network of friends, family, and acquaintances, how many would you consider to be the daring risk takers? Risk takers are not......

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Are We Guilty of Uber Pricing in the Tune-Up Season?

By Danielle Putnam Uber is brilliant. I’ve listened to every podcast I can find by the founders and I’ve also done the same with Lyft. I watch the two companies go neck and neck, and notice many of my friends start to pick up late night driving shifts after their day jobs. You can’t deny…the business model is brilliant. They solve a transportation problem in an affordable way, keeping the overhead low (drivers only work during ‘billable hours’), and they’re international! But, what do they have, and don’t they have? They have brand loyalty......

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2019 Orlando International Roundtable

By Dave Rothacker

“People like us doing things like this.” - Seth Godin

 

In his latest book, "This is Marketing", author Seth Godin uses this phrase to describe coworkers, customers, prospective customers, vendors, etc., who share a purpose, cause, or belief with a company.

 

“People like us doing things like this” is a brilliant snapshot of a robust business culture.

 

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This is Marketing: You Can't be Seen Until You Learn to See

By Dave Rothacker In his latest book This is Marketing: You Can’t be Seen Until You Learn to See, marketing extraordinaire Seth Godin, uses the phrase, “People like us doing things like this.” In fact, there is a chapter devoted to it. According to Seth, “people like us…” are prospective people in the marketplace who believe what the company searching for them believes. Identifying, relating, and addressing these folks is tactical. The real value in This is Marketing however, is foundational and prior to reading this book, I would have said strategic. Seth on marketing:


Eliminating Conflict between Technicians and Dispatchers

By Brandi Loudermilk, CSR Coach at Service Excellence Training The ongoing conflict between field staff and office staff is not new. It has been a pain point for business owners for years. It is like siblings bickering over who gets to sit in the front seat of the car for the short drive to the grocery store. This does not only does this conflict annoy leaders, managers, and owners. It can also negatively impact business. Depending on the severity of the conflict, everything from the quality of customer service to revenue may suffer from......

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Breaking Habits or Creating New Ones?

By Steve Mores, VP of Training and Sales of Dynamic Air Quality Solutions We have all heard this before: “You just have to get into the habit of doing it.” And that’s sometimes the advice and solution that owners and managers give their team when discussing how to correctly work a service, maintenance, or sales call to increase average tickets and close rates. Well, that may be easier said than done, and just saying it doesn’t make it happen. We all have habits, some good, and some bad. From our personal morning and......

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Get Off Your Duff!

By John LaPlant We constantly read and hear about the labor shortage around the country, and it is not just occurring in the contracting industry. Yes, and then we stomp around and complain ad-nauseum. So, what are you doing about it? It is not going to get easier! So what is your move? Take action. First Question: What or Who is Our Industry Competing Against for Labor? Recent reports suggest the fastest growing opportunity position for the foreseeable future is fork lift operators. Why? A one-word answer: Amazon. With approximately 75 distribution/fulfillment centers with......

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Love is in the Air - So Share it With Your Customers

By Chris Lonergan You know you love your customers... If you didn’t, you wouldn’t have developed a brand and marketing efforts to attract those customers. You wouldn’t have spent so much time training yourself and your team to provide customers with the services they need. And you wouldn’t have followed through with the best customer service possible at every job.   So it makes sense that you should show your customers some love. We’re not talking about flowers and chocolates here. We’re talking about demonstrating appreciation to your clients all year long. Whether it is your......

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Are You Serving Customers and Coworkers?

By Dave Rothacker You are the number 48 NASCAR stock car. You are a Chevrolet owned by Hendrick Motorsports, one of today’s most successful racing organizations, and driven by Jimmie Johnson, one of the most successful NASCAR drivers of all time. The cost to put you on the track for a 38-week season is over $15 million, according to a Florida Times Union article in 2012, and that was seven years ago! An impact wrench used to take your tires off costs upwards of $4,500 and the sockets run up to $1,500 apiece. The engineering,......

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