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Category: Comanche Marketing


IAQ Best Practice Success Story

As the COVID-19 inquiries from contractors come in, I am struck by the variety of ways that contractors position themselves as far as IAQ challenges and solutions during the outbreak. And they go from one extreme to another:

  • With all this media attention, MAYBE I should get into IAQ…
  • I’m going to exploit this opportunity to MY advantage… (yes sadly a few)
  • This subject is too sensitive, so I’m going to stop marketing IAQ until it is over…
  • How can I best service my clients with the......

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The Positive Lessons of a Bad Haircut

This Easter Sunday, I made a critical mistake. I gave myself a very bad haircut. In fact, I now have no hair at all. I’ve joined the Bald and Beautiful Club. But, let me rewind a bit. Since COVID-19 has shut down my barbershop, I’ve been cutting my hair with clippers. I’ve done it twice before and it’s been fine. I’ve used a moderate guard and slowly increased the guard size as I went up the side of my head. This technique worked fine. On Sunday, I decided to go shorter.......

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The Best Banana Bread Recipe

As I sat down to write this, I didn’t want to write another article about COVID19. As much as I appreciate people offering suggestions and tips to get through this, and I do read and listen to most of them, everyone is different and deals with stressful situations differently. For a lot of you, your work schedule hasn’t changed.  With many areas in the home services industries being deemed Essential Businesses, you are still taking calls, booking appointments, and providing services to your customers. You have changed how you are doing......

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Can UVC kill the Novel Coronavirus?

As I was in the middle of writing my article for this edition, I kept getting interrupted by phone calls, emails, and texts about our take on the Novel Coronavirus and using it as a marketing angle for the use of UVC to kill it. We have received hundreds of inquiries on the subject, and they keep coming in daily.  I decided to shift gears and save what I was working on for my next article and to address the Novel Coronavirus since it has been the main topic of conversation......

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How to Limit the Coronavirus’ Negative Impact on your Business

News about the Coronavirus has spread far faster than the disease. More than 1.29 billion online articles have been written about Coronavirus (Covid-19). Considering that the first major outbreak occurred in December of 2019, it’s amazing how quickly it has taken over the public mindset. I think a big reason why the news of the Coronavirus spread so quickly has to do with timing. The coronavirus came on the scene as the trade war with China was heating up. They were already in the thoughts of the public when the news......

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Back to the Basics

Recently on LinkedIn, a political post and the 13,000+ comments that responded to it showed up on my home page. As I started scrolling through them because as much as I know I shouldn’t go down this rabbit hole, I really couldn’t resist. The reality of how we talk to each other was mind-boggling. I started getting angry at people I didn’t even know because of their rude comments.  I realized we need to go back to the basics. What we were taught when we were younger is (still) important. We......

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29 Reasons to Join the Service Roundtable on February 29.

  1. Consumer Newsletters – Some contractors pay thousands to get consumer newsletters created. Service Roundtable members get consumer newsletters included in their membership each quarter, in multiple formats.
  1. Recruiting Content – Do you have trouble putting butts in trucks? Service Roundtable members take advantage of a variety of recruiting brochures, job applications, job descriptions, and more. It’s all included in their membership.
  1. Direct Marketing Material – Service Roundtable members have access to every kind of direct marketing material imaginable, including letters, postcards, door hangers, and more. It’s all included in......

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Who's In Charge? - Passing the Money Passes the Responsibility

Years ago, when my sweet husband and I were first married, our first home was a charming little bungalow tucked into the foothills of the Appalachian Mountains on the north side of Chattanooga, Tennessee. Over time, my commute to The New Flat Rate down in Dalton, Georgia became too strenuous, and we uprooted to move.  We kept the bungalow and turned it into a southern charm, luxury Airbnb vacation rental.  Fast forward a few years to last month. Our renters began complaining about the broken fireplace.  My husband started calling contractors......

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The Transformational Leader

Transformational leadership has the potential to vaporize our industry’s labor shortage. John C. Maxwell is the quintessential leader. Whether through experience, teaching, and or coaching, Maxwell has over 50 years of quality time invested in leadership. In 2003, Maxwell, along with his brother Larry and their nonprofit organization EQUIP, came up with the idea to train one million leaders in countries around the world.  EQUIP hit that goal in 2008 and kept steaming along. Although the number of trained leaders climbed to five million in 2013, there was a problem. Educated......

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