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Category: Uncategorized


Am I Priced Right for COVID-19?

Ever find yourself wondering, “Am I priced right?” As my attorneys like to say about everything that I ask them, “Well, that depends,” as I roll my eyes and say, “Will somebody give me a straight answer please?” The CEO of Ferrari was once asked how many of a certain type of model he was going to produce. His response? “Exactly one less than the market will want.” Now, isn’t that interesting? We all know Ferrari is a high-end luxury racing beauty, and yet they price based on what their market will bear. And......

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Core Competency

In a recent HVAC Service Roundtable Digest, a young struggling contractor, just a couple years into being in business, was asking for some sage advice on running his business. Good questions regarding finances, pay, hiring and firing practices, etc., that we all deal with every day. I applaud this young man for two reasons. First, for reaching out to the HVAC community for advice and mentoring from others. Secondly, readily admitting that his skill set is limited when it comes to running a profitable business. In his post, he mentions, “I'm......

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Tough Times Never Last, But Tough People Do!

In 2008, I lived in Southern California working for a tech company; we were a ‘start-up’ who had just gone public, and our product served photos and videos on the web before the Facebook and social media craze had fully begun. Looking back, I often wonder, “How in the world did we make it? How did we survive the 2008 crash?” But in hindsight, since we had only just started in 2005, we still had the start-up mentality in our blood; we still had the agile make-it-happen-or-die tenacity. It was during......

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Top Five Things to Prepare For Before Implementing Service Management Software

By Lynn Wise Spring is in the air! Or should I say…Service Management software is in the air? We have received a lot of inquiries from clients and potential clients about changing or implementing Service Management software in their business. Some of this is due to clients changing server-based software to cloud-based software or the need for additional functions such as purchase orders, marketing reporting, or better details for the customer records. Regardless of the reason, you need to be prepared for this change in your business. After many engagements to help......

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