It’s Your Busy Season – Train Anyway!

It's Your Busy Season - Train Anyway!

By Steve Mores

I’d like to jump outside of our industry for a moment to mention a few unrelated fields with a common component: Training.

My soon to be daughter-in-law works in the insurance industry, and as you can imagine with the constant changes going on in the insurance world, they have continuing education training all year to keep them up-to-date on current trends and changes. Even during their busy open enrollment season, training continues.

I have several family members that have devoted their life to nursing, and they always have seminars, workshops, and continuing education classes to keep up with the ever evolving medical industry. They never seem to have a slow season. They are busy all year round and training continues.

Years ago, when my accountant was studying to be a CPA, he continued to go to night classes and study for the CPA exam. Now as a CPA, he still attends law and tax update seminars while managing his practice. Even during the busy tax season, training continues.

So, why should our industry be any different? Yes, we have seasons where we are super busy with service and installs, yet not so different than the busy seasons mentioned above. I know your team is exhausted right now. My team and I have been partnering and training with contractors for close to 30 years now. The seasonality hasn’t changed, but our industry keeps moving forward. To stay ahead of the competition, trends, and industry changes, we need to continually look at constant ongoing training for our team. You may have to adjust the times, venue, and frequency, but training should never grind to a halt, even during the busiest of times. You never know when you’re going to pick up that new bit of information, communication technique, or that great new product that will increase revenue and profit throughout the year!

Plus, having training all year round shows that you are committed to your team’s success, which will in turn help grow your company. Great training also contributes to job satisfaction, employee retention, and satisfied customers!

Major League Baseball has their season and playoffs that lead to the World Series. The NFL has playoffs and the Super Bowl. The NHL has playoffs and The Stanley Cup Finals. NASCAR has playoffs and the final race to determine a champion. All of these sports have an off season, a regular season, a grand finale, and the training still continues all year long. Even during the “busy season!”

With all that said, your training needs to be productive, covering new product features and benefits, communication, and customer service skills, while continuing to stress the basics of how to effectively work a call.

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.” – Michael Jordan


Putting training off until there becomes a convenient time or season will get you in the habit of being inconsistent, and your team will get the impression that it is not a company priority.

 “Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy.” – Wayne Gretzky


Finally, productive, scheduled, and ongoing training will always benefit you, your team, and your customers. Even when it hurts to do so!

“I don’t count my sit-ups; I only start counting when it starts hurting because they’re the only ones that count.” – Muhammad Ali

Consistent, ongoing, and productive training will produce consistent, ongoing, and productive results!


Service Roundtable is dedicated to growing your bottom line and helping your business maximize its full potential. These groups of contractors work together to assist you with marketing, sales, business, and so much more. Twice a month, seminars around the United States and Canada are held to network and further assist your business. Visit Service Roundtable.com to see if there are Success Days in your area!


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