This is Marketing: You Can't be Seen Until You Learn to See

By Dave Rothacker In his latest book This is Marketing: You Can’t be Seen Until You Learn to See, marketing extraordinaire Seth Godin, uses the phrase, “People like us doing things like this.” In fact, there is a chapter devoted to it. According to Seth, “people like us…” are prospective people in the marketplace who believe what the company searching for them believes. Identifying, relating, and addressing these folks is tactical. The real value in This is Marketing however, is foundational and prior to reading this book, I would have said strategic. Seth on marketing:

Service Nation Award

Coppell, TX, February 28 -- In the 2019 January/February release of the Fort Worth Inc. magazine, Service Nation, a B2B company serving residential contractors in the HVAC, Plumbing, and Electrical industries, ranked near the top of the list as one of Fort Worth’s 30 fastest growing companies. President Matt Michel founded Service Nation in 2002, with a singular vision that has become the secret to their success: put contractors first in all they do.

“Service Nation is built on the idea that when you provide business training and support for residential service contractor......

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Eliminating Conflict between Technicians and Dispatchers

By Brandi Loudermilk, CSR Coach at Service Excellence Training The ongoing conflict between field staff and office staff is not new. It has been a pain point for business owners for years. It is like siblings bickering over who gets to sit in the front seat of the car for the short drive to the grocery store. This does not only does this conflict annoy leaders, managers, and owners. It can also negatively impact business. Depending on the severity of the conflict, everything from the quality of customer service to revenue may suffer from......

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Breaking Habits or Creating New Ones?

By Steve Mores, VP of Training and Sales of Dynamic Air Quality Solutions We have all heard this before: “You just have to get into the habit of doing it.” And that’s sometimes the advice and solution that owners and managers give their team when discussing how to correctly work a service, maintenance, or sales call to increase average tickets and close rates. Well, that may be easier said than done, and just saying it doesn’t make it happen. We all have habits, some good, and some bad. From our personal morning and......

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Top Five Things to Prepare For Before Implementing Service Management Software

By Lynn Wise Spring is in the air! Or should I say…Service Management software is in the air? We have received a lot of inquiries from clients and potential clients about changing or implementing Service Management software in their business. Some of this is due to clients changing server-based software to cloud-based software or the need for additional functions such as purchase orders, marketing reporting, or better details for the customer records. Regardless of the reason, you need to be prepared for this change in your business. After many engagements to help......

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Get Off Your Duff!

By John LaPlant We constantly read and hear about the labor shortage around the country, and it is not just occurring in the contracting industry. Yes, and then we stomp around and complain ad-nauseum. So, what are you doing about it? It is not going to get easier! So what is your move? Take action. First Question: What or Who is Our Industry Competing Against for Labor? Recent reports suggest the fastest growing opportunity position for the foreseeable future is fork lift operators. Why? A one-word answer: Amazon. With approximately 75 distribution/fulfillment centers with......

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Love is in the Air - So Share it With Your Customers

By Chris Lonergan You know you love your customers... If you didn’t, you wouldn’t have developed a brand and marketing efforts to attract those customers. You wouldn’t have spent so much time training yourself and your team to provide customers with the services they need. And you wouldn’t have followed through with the best customer service possible at every job.   So it makes sense that you should show your customers some love. We’re not talking about flowers and chocolates here. We’re talking about demonstrating appreciation to your clients all year long. Whether it is your......

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Are You Serving Customers and Coworkers?

By Dave Rothacker You are the number 48 NASCAR stock car. You are a Chevrolet owned by Hendrick Motorsports, one of today’s most successful racing organizations, and driven by Jimmie Johnson, one of the most successful NASCAR drivers of all time. The cost to put you on the track for a 38-week season is over $15 million, according to a Florida Times Union article in 2012, and that was seven years ago! An impact wrench used to take your tires off costs upwards of $4,500 and the sockets run up to $1,500 apiece. The engineering,......

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Transparent Leadership Markets Itself

By Danielle Putnam All throughout last year, key women in leadership kept mentioning the book “Lean In” by Sheryl Sandberg. Naturally, I knew who Sheryl was, not that we were besties, but as the COO of Facebook, who didn’t know who she was? These women weren’t talking about her book as a thrill-seeking action movie, but more in a tone of empowerment. Somehow, I brushed off each mention of the book as if it was just another trendy read. Fast forward to 2019. For some reason after the hub bub of the holidays, I found......

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Simple Advice to Help Accomplish Your New Year's Resolution

By Todd Liles The New Year is just around the corner. Many of you are starting to get excited about the new potential that this year brings. If you are making a New Year’s resolution to: lose weight, read more books, spend more time with your family, or make more money, you are not alone. I saw a statistic that said over 80% of people set a New Year’s resolution between now and the first week in January. Most of these resolutions center around self-improvement, family, or making more money. These are all......

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