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Transparent Leadership Markets Itself

By Danielle Putnam All throughout last year, key women in leadership kept mentioning the book “Lean In” by Sheryl Sandberg. Naturally, I knew who Sheryl was, not that we were besties, but as the COO of Facebook, who didn’t know who she was? These women weren’t talking about her book as a thrill-seeking action movie, but more in a tone of empowerment. Somehow, I brushed off each mention of the book as if it was just another trendy read. Fast forward to 2019. For some reason after the hub bub of the holidays, I found......

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Simple Advice to Help Accomplish Your New Year's Resolution

By Todd Liles The New Year is just around the corner. Many of you are starting to get excited about the new potential that this year brings. If you are making a New Year’s resolution to: lose weight, read more books, spend more time with your family, or make more money, you are not alone. I saw a statistic that said over 80% of people set a New Year’s resolution between now and the first week in January. Most of these resolutions center around self-improvement, family, or making more money. These are all......

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Do You Really Need Inventory? Consider All Three Pieces of the Big Picture

By Lynn Wise A lot of home service businesses have told me lately that they think they need inventory and an inventory management system. However, that could be the start of a big mistake: assuming your business needs to stock parts and supplies itself, by failing to look at the big picture. So let’s back up. The first question service business owners really need to ask is, “Should I even carry inventory?” Remember, that there are two types of inventory: the inventory technicians carry in their trucks, and the inventory a business carries in......

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The Authentic Humility Mindset

By Steve Mores This can be a deep subject, yet I’d like to apply it to our everyday maintenance and service calls as it relates to sales. To be humble means that you recognize and accept your limitations based on realistic and accurate thoughts about your importance and significance in what you do and what you stand for. The humble person recognizes that although he may have an opinion and strong convictions, he still can empathize or sympathize with others and see things from their point of view. He also understands that......

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Appreciate Different Styles - They Could Just Make Your Company Better

By Vicki LaPlant The personality style of the majority of contractors in HVACR closely matches that of medical surgeons. I don’t have any scientific research that validates this belief. However, I have had 30 plus years of observing contractors and, for one reason or another, have interacted with a number of medical surgeons. Each medical surgeon is a specialist. When my husband was sent to the orthopedist several years ago, it wasn’t just one orthopedist. No, he had to go to one who only did surgery on backs and a different one who......

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The Power of Your Employees: The Secret to Great Reviews and A Great Company

By Mike Montano By now, you already know your online reputation is one of your most valuable marketing assets. And you know if you don’t have great reviews on sites like Google, Facebook, and BBB, you’re basically giving away potential customers to your competitors who do have great reviews. But I have a secret to tell you: The most important ingredient to having a stellar online reputation comes from your people. They are the ones on the front lines connecting with customers, handling issues, generating sales, and creating long-term loyalty to your......

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Service Nation, Inc. Receives the Prestigious Aggie 100 Award

Aggie 100 honors the 100 fastest growing Aggie-owned or Aggie-led businesses in the world. The 14th annual Aggie 100 named and awarded Service Nation, Inc. as the 54th fastest growing company in 2018. Service Nation President Matt Michel and Controller Kyle Scott were recognized at the ceremony and Kyle accepted the award on behalf of Service Nation. Mays Business School’s McFerrin Center for Entrepreneurship created the Aggie 100 to identify and celebrate the success of Aggie alumnus as well as educate and inspire current students. Companies must be nominated and be in business for......

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Am I A Bad Parent?

By Danielle Putnam A friend of mine is about to open her first restaurant. Well, not really. She’s a long way from being ready to open the doors. But the framing for the kitchen and bar area has been set. Now, for all of you entrepreneurs out there, I’m sure you can agree with me…that’s progress, right? So earlier this week, before the sheetrock was mounted, she texted a group of friends and asked us to come write words of blessings on the frame boards. Naturally, on a Monday night after a long......

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Maximizing the Market Value of Every Job

By Chris Lonergan How many jobs have you completed this week...this month...this year? How proud of that work are you? How did you capture the marketing value your work? Making The Most (Marketing) Out Of Each Job Many contractors and home service providers fail to utilize the marketing value of their daily work and customer base. You’ve spent the effort to find a lead, nurture it into a sale, completely satisfy that customer, and you create a finished product that you were proud of. Why wouldn’t you maximize that investment of your time, money, and resources? To be......

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A Powerful Marketing Source

By Dave Rothacker “After my techs came out of that airflow class, their confidence level skyrocketed!” Chris Hunter made this statement to me in a recent discussion we had on technical training. He went onto say, “Technical competence is one key element in successful service call training. Maybe it’s just me, but it seems like there’s been more emphasis lately on the sales and customer service part of the call. A tech who is confident in her customer service, communications, AND technical competence becomes a powerful marketing source!” Did The Light Bulb Come On? As an......

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