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Golden Faucets Killed the Golden Goose

Written by Danielle Putnam For nine months, our new company had been bringing in $8 to $10,000 each week from one customer. Have you ever had a customer like that? If so, you know you jump when they call. And this owner of a fortune 500 company had my dad on speed dial. Our customer owned several houses in town and my dad did work at most of them, but the big house as we called it was 19,000 square feet of opportunity. The home was 40 years old and had almost no......

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The Business of Business is People

Written by John LaPlant Recently, Herb Kelleher passed away. He was a co-founder of Southwest Airlines. He was a negotiator, a maverick, and mission focused. He was quoted as saying, “The business of business is PEOPLE.” As the story goes, the Southwest finance guys, the “Bean Counters,” came into Herb’s office one day and said, “Herb, we have a cash position issue; it is not going away so you have a decision to make. Layoff a good number of employees or sell one of your airplanes!” Herb said, “Sell an airplane.” The bean counters......

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Is Training an Expense or an Investment?

Written by Steve Mores We have all heard the saying, “What if I train my people and then they leave? Or what if you don’t train them and they stay?” There is a lot of validity to those two questions, which leads to another question: Is training an expense or an investment? Well, I would argue that it depends on the type of training. If you’re talking about a manufacturer’s or distributor’s rep coming into your shop for a B & B session (Bagels and Balloons) without relevant content, that would make it an......

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Your Value Bucket Conversation is Your Competitive Difference

Written by Lynn Wise I recently received a call from a local HVAC company offering me a $29.00 tune-up special on my air conditioning system. The person calling asked if I was the homeowner and once I said yes, they began to ramble about all the things they would do for $29.00. When the caller stopped talking, I asked, “How long have you been in business?” They did not know what to say and after a pause just said, “A long time.” My next question was, “What type of insurance do you carry......

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How to Use Guarantees & Warranties to Boost Value & Reduce Fear

By Brandon Cockrell, Service Excellence Training   We all know that one person who we consider a little crazy.  IE: the thrill seeker who can’t get enough and continues to push boundaries. The person who likes motorcycles, jet skis, quads, snowmobiles, extreme sports, sky diving, and the list goes on. Some of these people, I love and admire. The best of the thrill seekers become famous “X-Game” athletes. These people are rare. When you consider your network of friends, family, and acquaintances, how many would you consider to be the daring risk takers? Risk takers are not......

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Join the 11th Annual International Roundtable in Orlando-A Premiere Event for Residential Contractors

HVAC, Plumbing, Electrical, and Remodeling Service Nation Members are headed to Orlando, Florida.

Service Nation is hosting their 11th annual International Roundtable. The three-day event is exclusively designed for HVAC, Electrical, Plumbing, and Remodeling contractors. It is intended to provide additional opportunities for training, networking, and sharing best business practices in the Residential contracting industry. The event will highlight keynote speakers and breakout sessions centered on four main components critical for contractors. Members will learn to develop and fine-tune lead generation strategies, streamline operations and processes, hire and keep the right employees and......

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Are We Guilty of Uber Pricing in the Tune-Up Season?

By Danielle Putnam Uber is brilliant. I’ve listened to every podcast I can find by the founders and I’ve also done the same with Lyft. I watch the two companies go neck and neck, and notice many of my friends start to pick up late night driving shifts after their day jobs. You can’t deny…the business model is brilliant. They solve a transportation problem in an affordable way, keeping the overhead low (drivers only work during ‘billable hours’), and they’re international! But, what do they have, and don’t they have? They have brand loyalty......

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2019 Orlando International Roundtable

By Dave Rothacker

“People like us doing things like this.” - Seth Godin

 

In his latest book, "This is Marketing", author Seth Godin uses this phrase to describe coworkers, customers, prospective customers, vendors, etc., who share a purpose, cause, or belief with a company.

 

“People like us doing things like this” is a brilliant snapshot of a robust business culture.

 

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This is Marketing: You Can't be Seen Until You Learn to See

By Dave Rothacker In his latest book This is Marketing: You Can’t be Seen Until You Learn to See, marketing extraordinaire Seth Godin, uses the phrase, “People like us doing things like this.” In fact, there is a chapter devoted to it. According to Seth, “people like us…” are prospective people in the marketplace who believe what the company searching for them believes. Identifying, relating, and addressing these folks is tactical. The real value in This is Marketing however, is foundational and prior to reading this book, I would have said strategic. Seth on marketing:


Service Nation Award

Coppell, TX, February 28 -- In the 2019 January/February release of the Fort Worth Inc. magazine, Service Nation, a B2B company serving residential contractors in the HVAC, Plumbing, and Electrical industries, ranked near the top of the list as one of Fort Worth’s 30 fastest growing companies. President Matt Michel founded Service Nation in 2002, with a singular vision that has become the secret to their success: put contractors first in all they do.

“Service Nation is built on the idea that when you provide business training and support for residential service contractor......

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