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Tag: Branding


Is it Time to Rebrand Your Company?

Rebranding a business can be a very difficult thing for business owners. The name, image, and message you’ve used to build your business become personal. You have a sense of fondness for your brand. Getting rid of it would be like renaming one of your children. Not only that, but the money it is going to take to rewrap your trucks is going to be huge! And, it’s going to take months of intense focus to update all your internal forms and process with the new look! It’s a lot of work to......

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Team Effort

We have all heard the saying that “There is no ‘I’ in Team,” and there is literal and figurative truth to that statement. Your company is made of many departments that need to cooperate and work together for a common goal. If those departments are or become a workplace silo, then the saying “There is no “I” in team” may have a reply of, “Yes, but there is a ‘me.’” Workplace silos occur when your departments fail to share important information between themselves, causing their priorities to become misaligned. So it’s no......

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Freezing Faucets Are Good for Marketing

I just got a crazy idea. As part of your plumbing maintenance and/or another service, does anyone offer "winterizing?" Here we are closing a year and beginning a new one - what a great time to write up a simple script and call your existing customer base to ask if they need anything winterized. I realize those of you above the Mason-Dixon line have mostly frost-proof faucets, etc., but what about all the other stuff your customer owns…the overlooked stuff? You know, the generators, motorhomes, boats, cars, go-karts, motorcycles. Okay, a little overboard on the......

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The Kindness Culture

Three things: A Quick thought – A Story – A Kindness Culture

A Quick Thought:
We all talk about getting our customers to like and trust us. It all starts with genuinely treating people with kindness because it's the right thing to do. Believe it or not, sometimes kindness is not a given. To some, it comes naturally all the time. It is part of their being. To others, it depends on what mood they are in. And some even need to be trained that it is the right thing to do.
A Story:
Michelle Hogan......

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Did You Find Everything You Wanted?

Within a four-mile radius of our house, there are 17 grocery stores. Of those, I frequent three. Not because I want to, and not because I like shopping, but because none of them carry everything I want. The three I go to most are Sprouts, Tom Thumb, and Trader Joe's. All of them have the plusses and minuses, each has their idiosyncrasies, but there’s one thing all have in common: when I check out, the checker always asks, “did you find everything you wanted?” or some variation of that question. When......

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I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

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Focus on Your Future Success

Sometimes when things aren’t going according to plan or the way that you would like them to be, it’s often because you have lost focus on what matters. Our busy, hectic lives combined with what is going on in the world around us, sometimes get in the way of what is truly important, and it may be difficult to stay focused. Daily routines, business, and family schedules tend to put us on cruise control while losing focus on what we should or shouldn’t be doing to keep us heading in the......

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Eliminating Conflict between Technicians and Dispatchers

By Brandi Loudermilk, CSR Coach at Service Excellence Training The ongoing conflict between field staff and office staff is not new. It has been a pain point for business owners for years. It is like siblings bickering over who gets to sit in the front seat of the car for the short drive to the grocery store. This does not only does this conflict annoy leaders, managers, and owners. It can also negatively impact business. Depending on the severity of the conflict, everything from the quality of customer service to revenue may suffer from......

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Breaking Habits or Creating New Ones?

By Steve Mores, VP of Training and Sales of Dynamic Air Quality Solutions We have all heard this before: “You just have to get into the habit of doing it.” And that’s sometimes the advice and solution that owners and managers give their team when discussing how to correctly work a service, maintenance, or sales call to increase average tickets and close rates. Well, that may be easier said than done, and just saying it doesn’t make it happen. We all have habits, some good, and some bad. From our personal morning and......

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Top Five Things to Prepare For Before Implementing Service Management Software

By Lynn Wise Spring is in the air! Or should I say…Service Management software is in the air? We have received a lot of inquiries from clients and potential clients about changing or implementing Service Management software in their business. Some of this is due to clients changing server-based software to cloud-based software or the need for additional functions such as purchase orders, marketing reporting, or better details for the customer records. Regardless of the reason, you need to be prepared for this change in your business. After many engagements to help......

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