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Tag: Business Growth


Focus on Your Future Success

Sometimes when things aren’t going according to plan or the way that you would like them to be, it’s often because you have lost focus on what matters. Our busy, hectic lives combined with what is going on in the world around us, sometimes get in the way of what is truly important, and it may be difficult to stay focused. Daily routines, business, and family schedules tend to put us on cruise control while losing focus on what we should or shouldn’t be doing to keep us heading in the......

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Time to Push the Reset Button

If we ever wanted a ‘do-over’ for our industry, this is it. Being classified as an essential business during COVID is giving us the chance to change the narrative of our industry. How we rise to the challenge is on us. Being able to set or reset the expectations for your profession isn’t something everyone is gifted. We need to take this opportunity and create the standards that will become our new normal. One area we need to address is the need for qualified employees. There is an enormous void that needs to be filled.......

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So You Want to Be a Consultant?

"The following letter was written by sales trainer and industry consultant, Charlie Greer. He sends this to people who approach him about working with him as a consultant. Since it seems that more people in the industry want to be consultants, we thought this might be a good message to share. So if you want to be a consultant or sales trainer, you are encouraged to first read the following by the great Charlie Greer…" - Matt Michel So you want to become a business consultant/sales trainer. If so, read on.......

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Am I Priced Right for COVID-19?

Ever find yourself wondering, “Am I priced right?” As my attorneys like to say about everything that I ask them, “Well, that depends,” as I roll my eyes and say, “Will somebody give me a straight answer please?” The CEO of Ferrari was once asked how many of a certain type of model he was going to produce. His response? “Exactly one less than the market will want.” Now, isn’t that interesting? We all know Ferrari is a high-end luxury racing beauty, and yet they price based on what their market will bear. And......

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Leadership and Sustainability

As I was reading Dave Rathacker’s June Comanche Marketing article titled "Authentic and Caring Leadership", it brought to mind many of the people that I have worked with in the past and currently. Those that are authentic and caring leaders, as well as those that lead by threat and intimidation. These two styles of leadership can both get desired results, yet only the authentic and caring leader can get sustainable results.      Ironically, a week before Dave’s article, I had a conversation about this very subject with Currie Gauvreau,......

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Being a business owner has always been stressful. Now, it can be overwhelming. You can’t help but think about the health of those around you. The health of your employees, your customers, your family, but what about the health of your business? You would do whatever is needed to keep your family, employees, and community safe and healthy. But when is the last time you looked at your business and its financial health? You probably look at your P/L Statement monthly or maybe quarterly. When is the last time you sat......

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Three Question Techniques That Will Boost Your Closing Percentage

You can organically boost your sales conversions with the right questions to the homeowner. Who doesn’t want to boost their closing percentage? A closed replacement lead is going to lower your marketing costs and boost your profits. Generating high convertingETHICAL sales is the specialty of Service Excellence Training.  In our article today, we are going to show you how using the right questions can boost your replacement closing percentages. You will learn the three types of question skills that work to bring the best results from sales and lead......

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Don't Get Busy

As a Shark Tank TV show fan, I just finished reading Robert Herjavec's bestseller, The Will to Win. Throughout the book, Robert tells stories of his Shark Tank experiences, his love of family, his upbringing, and struggles as an immigrant to Canada when he was eight, and of course, business management - and his perspectives were fascinating. Primarily, the importance of thinking time. Rodney Koop, my business partner, and I are all too often saying to each other, "Schedule thinking time!" So, to read it in print by Robert…well, I......

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Authentic and Caring Leadership

Earlier this year, I wrote a Comanche Marketing article titled “The Transformational Leader.” I spoke about John Maxwell’s leadership training organization and the problems its students experienced. Leaders who had undergone comprehensive leadership training were not making an impact. Maxwell’s leadership team asked, “What did we miss?” 

After much discussion and debate, they arrived at this conclusion: The training they had done was educational but not transformational. By just giving leaders training, they do not automatically make an impact and do not automatically become transformational in......

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Core Competency

In a recent HVAC Service Roundtable Digest, a young struggling contractor, just a couple years into being in business, was asking for some sage advice on running his business. Good questions regarding finances, pay, hiring and firing practices, etc., that we all deal with every day. I applaud this young man for two reasons. First, for reaching out to the HVAC community for advice and mentoring from others. Secondly, readily admitting that his skill set is limited when it comes to running a profitable business. In his post, he mentions, “I'm......

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