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Tag: Business Success


The Average Ticket Culture

When someone truly believes in the products and services they provide to their clients, and they know how to effectively communicate what they believe with passion and enthusiasm to another, this becomes the positive cause and effect of the sales process. My team and I have a saying that illustrates this communication process in sales, which leads to my average ticket discussion:  “Sales is the transfer of your belief to someone else, and the reward is money.” So if you and your team believe in the products and services that you......

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The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
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I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

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How to Avoid the Cult of the Business Guru

Most businesses are not making the money that they wish. In fact, many businesses are running in deep debt. They have underperforming employees, poor systems and procedures, and pitiful profit margins.  This is a painful situation to be in. In the past, this was also a private situation to be in.  The situation has changed because social media is a powerful storyteller. You can now privately watch all the public “gurus” that claim to be making gobs of money and promise that you can too with their “secret systems.”    Personally,......

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Leadership Sustainability

Is leadership success sustainable? Riffing on my Comanche Marketing article titled “Authentic and Caring Leadership”, Steve Mores penned an insightful Comanche Marketing article himself titled “Leadership and Sustainability”. Steve mentions that my article reminded him of authentic and caring leaders who he both worked and works with. So I am going to return the volley and continue the conversation on leadership sustainability.  Steve introduces Currie Gauvreau’s expertise. Instead of motivating coworkers, Currie believes in inspiring them.  I think we should be focused on INSPIRING......

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Leadership and Sustainability

As I was reading Dave Rathacker’s June Comanche Marketing article titled "Authentic and Caring Leadership", it brought to mind many of the people that I have worked with in the past and currently. Those that are authentic and caring leaders, as well as those that lead by threat and intimidation. These two styles of leadership can both get desired results, yet only the authentic and caring leader can get sustainable results.      Ironically, a week before Dave’s article, I had a conversation about this very subject with Currie Gauvreau,......

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Core Competency

In a recent HVAC Service Roundtable Digest, a young struggling contractor, just a couple years into being in business, was asking for some sage advice on running his business. Good questions regarding finances, pay, hiring and firing practices, etc., that we all deal with every day. I applaud this young man for two reasons. First, for reaching out to the HVAC community for advice and mentoring from others. Secondly, readily admitting that his skill set is limited when it comes to running a profitable business. In his post, he mentions, “I'm......

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Back to the Basics

Recently on LinkedIn, a political post and the 13,000+ comments that responded to it showed up on my home page. As I started scrolling through them because as much as I know I shouldn’t go down this rabbit hole, I really couldn’t resist. The reality of how we talk to each other was mind-boggling. I started getting angry at people I didn’t even know because of their rude comments.  I realized we need to go back to the basics. What we were taught when we were younger is (still) important. We......

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Who's In Charge? - Passing the Money Passes the Responsibility

Years ago, when my sweet husband and I were first married, our first home was a charming little bungalow tucked into the foothills of the Appalachian Mountains on the north side of Chattanooga, Tennessee. Over time, my commute to The New Flat Rate down in Dalton, Georgia became too strenuous, and we uprooted to move.  We kept the bungalow and turned it into a southern charm, luxury Airbnb vacation rental.  Fast forward a few years to last month. Our renters began complaining about the broken fireplace.  My husband started calling contractors......

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The Transformational Leader

Transformational leadership has the potential to vaporize our industry’s labor shortage. John C. Maxwell is the quintessential leader. Whether through experience, teaching, and or coaching, Maxwell has over 50 years of quality time invested in leadership. In 2003, Maxwell, along with his brother Larry and their nonprofit organization EQUIP, came up with the idea to train one million leaders in countries around the world.  EQUIP hit that goal in 2008 and kept steaming along. Although the number of trained leaders climbed to five million in 2013, there was a problem. Educated......

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