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Tag: Business


Trust Equity

  During a recent business trip with Carlos, one of my IAQ Training Reps, we talked about a subject that he is very interested and involved in, that being the board gaming industry. I know next to nothing about it, yet I was intrigued by its complexity and the number of games and gamers that are involved in this industry. I realized through our conversation that to develop a new game that will be popular with the gamers, that A LOT of time, money, and computer know-how is involved in creating and developing......

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Home Services Contractors Are Redefining Exceptional Customer Experience Amid the Pandemic

Home services contractors have proven they can adapt to the new normal. But how can they retain and grow their customer base in the next normal? The very best home services contractors work hard to influence customer retention with membership agreements that provide security, peace of mind, and offer some influence over a homeowner’s attention span; however, even these contractors are still swimming against the current. In today’s market, customer churn is guaranteed. When dealing with change, it’s always best to focus on what you can control. So, while a contractor......

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Clean the Clutter from Your Company

With the New Year comes new motivations. Be healthier, save more money, be more organized. But many times, organizing your business is often overlooked. Disorganization may be preventing your business from growing and being successful. Being unorganized results in measurable losses, like lost time and money, negatively affects your business reputation, adds stress to your life, and makes it difficult for you to work efficiently. It’s time to organize your company. This task seems daunting, I know, but I find it easiest to break it down into three categories.  What to keep, what......

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Team Effort

We have all heard the saying that “There is no ‘I’ in Team,” and there is literal and figurative truth to that statement. Your company is made of many departments that need to cooperate and work together for a common goal. If those departments are or become a workplace silo, then the saying “There is no “I” in team” may have a reply of, “Yes, but there is a ‘me.’” Workplace silos occur when your departments fail to share important information between themselves, causing their priorities to become misaligned. So it’s no......

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The Kindness Culture

Three things: A Quick thought – A Story – A Kindness Culture

A Quick Thought:
We all talk about getting our customers to like and trust us. It all starts with genuinely treating people with kindness because it's the right thing to do. Believe it or not, sometimes kindness is not a given. To some, it comes naturally all the time. It is part of their being. To others, it depends on what mood they are in. And some even need to be trained that it is the right thing to do.
A Story:
Michelle Hogan......

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How to Crush Christmas Objections

Christmas is right around the corner, and we all know what Christmas brings with it! Objections!  Yes, tis the season for the Christmas Objection. Once a year, your client gets to dust off the old excuses from last Christmas and bring them out one-by-one.  Here are some of the classics you can expect to hear this year:

  • “Maybe after Christmas” This one is a tried and true classic. It offers no explanation and no real excuse. 
  • “I just don’t have the time right......

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How to Keep Your New Year's Resolutions

I really struggled to write this article. I wanted to write something about New Year’s Resolutions and what we need to do to regroup and focus on our business and ourselves. Researching this, I found plenty of articles for inspiration, too many. You don’t need another article on starting the New Year off on the right foot and how to analyze your successes and failures of the past year. So, assuming you have or are in the process of choosing your resolutions, I am writing to give you tips on sticking......

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Goldfish and Business Myths

My dad went to the pet shop and purchased 15 goldfish over the summer. He doesn’t have an aquarium; he’s never been into ‘fish,’ but he thought his grandkids (who happened to be spending a lot of time at his house over the summer months while out of school) would enjoy swimming in the hot tub with the fish! As you could guess, in Georgia, in the summer, the family hot tub becomes a cold tub and is used more for a grandkid splash pool on the deck.  I saw a......

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Did You Find Everything You Wanted?

Within a four-mile radius of our house, there are 17 grocery stores. Of those, I frequent three. Not because I want to, and not because I like shopping, but because none of them carry everything I want. The three I go to most are Sprouts, Tom Thumb, and Trader Joe's. All of them have the plusses and minuses, each has their idiosyncrasies, but there’s one thing all have in common: when I check out, the checker always asks, “did you find everything you wanted?” or some variation of that question. When......

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We have all heard the expression, “don’t try, just do.” So, “try” many times has a negative connotation.  Especially when knowing that doing, and not just trying, will have a positive outcome. For example: “I’m going to try to eat healthier” or “I’m going to try and exercise more.” In both cases, doing it will have great health benefits, so “don’t try, just do.” I would suggest that when it comes to taking risks, “try” can have a more positive connotation because the outcome may result in success or failure, and......

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