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Tag: Covid-19


How to Crush Christmas Objections

Christmas is right around the corner, and we all know what Christmas brings with it! Objections!  Yes, tis the season for the Christmas Objection. Once a year, your client gets to dust off the old excuses from last Christmas and bring them out one-by-one.  Here are some of the classics you can expect to hear this year:

  • “Maybe after Christmas” This one is a tried and true classic. It offers no explanation and no real excuse. 
  • “I just don’t have the time right......

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The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
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Time to Push the Reset Button

If we ever wanted a ‘do-over’ for our industry, this is it. Being classified as an essential business during COVID is giving us the chance to change the narrative of our industry. How we rise to the challenge is on us. Being able to set or reset the expectations for your profession isn’t something everyone is gifted. We need to take this opportunity and create the standards that will become our new normal. One area we need to address is the need for qualified employees. There is an enormous void that needs to be filled.......

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Am I Priced Right for COVID-19?

Ever find yourself wondering, “Am I priced right?” As my attorneys like to say about everything that I ask them, “Well, that depends,” as I roll my eyes and say, “Will somebody give me a straight answer please?” The CEO of Ferrari was once asked how many of a certain type of model he was going to produce. His response? “Exactly one less than the market will want.” Now, isn’t that interesting? We all know Ferrari is a high-end luxury racing beauty, and yet they price based on what their market will bear. And......

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How to Adapt to the New Normal

There is going to be a new normal. The economic disruption caused by COVID-19 has caused businesses to either re-examine how they do business or cease to exist. Companies that try to return to business, as usual, will face a harsh reality.   Companies are working to find ways to protect their employees and their businesses. Even businesses that were in the unique position to do well are realizing the gaps in their structure due to outdated and inefficient processes. While some businesses are focused solely on survival, others are taking......

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Far Horizons

Type faster! It’s been three weeks since my third child was born, which means the 24 hours in every day which were already packed full are now even shorter because every two hours, he’s ready to eat (nurse)...minus 30 minutes, then burp, minus five minutes, then poop...well if it’s an explosion, that could subtract off a lot of minutes...and by this time, I only have an hour before he wants to do it all over again. So, in that one hour which used to be two hours, I now sit to......

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IAQ Best Practice Success Story

As the COVID-19 inquiries from contractors come in, I am struck by the variety of ways that contractors position themselves as far as IAQ challenges and solutions during the outbreak. And they go from one extreme to another:

  • With all this media attention, MAYBE I should get into IAQ…
  • I’m going to exploit this opportunity to MY advantage… (yes sadly a few)
  • This subject is too sensitive, so I’m going to stop marketing IAQ until it is over…
  • How can I best service my clients with the......

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The Positive Lessons of a Bad Haircut

This Easter Sunday, I made a critical mistake. I gave myself a very bad haircut. In fact, I now have no hair at all. I’ve joined the Bald and Beautiful Club. But, let me rewind a bit. Since COVID-19 has shut down my barbershop, I’ve been cutting my hair with clippers. I’ve done it twice before and it’s been fine. I’ve used a moderate guard and slowly increased the guard size as I went up the side of my head. This technique worked fine. On Sunday, I decided to go shorter.......

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Tough Times Never Last, But Tough People Do!

In 2008, I lived in Southern California working for a tech company; we were a ‘start-up’ who had just gone public, and our product served photos and videos on the web before the Facebook and social media craze had fully begun. Looking back, I often wonder, “How in the world did we make it? How did we survive the 2008 crash?” But in hindsight, since we had only just started in 2005, we still had the start-up mentality in our blood; we still had the agile make-it-happen-or-die tenacity. It was during......

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