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Tag: Creative Marketing


The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
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I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

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Do Something...That's What Matters!

Cam B. is a bright, innovative, respectful, intelligent, handsome, and giving and supportive young man. Cam is a college graduate and owns his own home and dresses as if he will be on the cover of GQ. We have known him for many years and have worked with him very closely. Cam is not married yet, but Vicki is working on that. He humbly tells her he is getting closer to “making a commitment status.” We look at Cam as kind of an adoptive son! We hug each other. We care about......

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How to Use Guarantees & Warranties to Boost Value & Reduce Fear

By Brandon Cockrell, Service Excellence Training   We all know that one person who we consider a little crazy.  IE: the thrill seeker who can’t get enough and continues to push boundaries. The person who likes motorcycles, jet skis, quads, snowmobiles, extreme sports, sky diving, and the list goes on. Some of these people, I love and admire. The best of the thrill seekers become famous “X-Game” athletes. These people are rare. When you consider your network of friends, family, and acquaintances, how many would you consider to be the daring risk takers? Risk takers are not......

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Are We Guilty of Uber Pricing in the Tune-Up Season?

By Danielle Putnam Uber is brilliant. I’ve listened to every podcast I can find by the founders and I’ve also done the same with Lyft. I watch the two companies go neck and neck, and notice many of my friends start to pick up late night driving shifts after their day jobs. You can’t deny…the business model is brilliant. They solve a transportation problem in an affordable way, keeping the overhead low (drivers only work during ‘billable hours’), and they’re international! But, what do they have, and don’t they have? They have brand loyalty......

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2019 Orlando International Roundtable

By Dave Rothacker

“People like us doing things like this.” - Seth Godin

 

In his latest book, "This is Marketing", author Seth Godin uses this phrase to describe coworkers, customers, prospective customers, vendors, etc., who share a purpose, cause, or belief with a company.

 

“People like us doing things like this” is a brilliant snapshot of a robust business culture.

 

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Eliminating Conflict between Technicians and Dispatchers

By Brandi Loudermilk, CSR Coach at Service Excellence Training The ongoing conflict between field staff and office staff is not new. It has been a pain point for business owners for years. It is like siblings bickering over who gets to sit in the front seat of the car for the short drive to the grocery store. This does not only does this conflict annoy leaders, managers, and owners. It can also negatively impact business. Depending on the severity of the conflict, everything from the quality of customer service to revenue may suffer from......

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Breaking Habits or Creating New Ones?

By Steve Mores, VP of Training and Sales of Dynamic Air Quality Solutions We have all heard this before: “You just have to get into the habit of doing it.” And that’s sometimes the advice and solution that owners and managers give their team when discussing how to correctly work a service, maintenance, or sales call to increase average tickets and close rates. Well, that may be easier said than done, and just saying it doesn’t make it happen. We all have habits, some good, and some bad. From our personal morning and......

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Top Five Things to Prepare For Before Implementing Service Management Software

By Lynn Wise Spring is in the air! Or should I say…Service Management software is in the air? We have received a lot of inquiries from clients and potential clients about changing or implementing Service Management software in their business. Some of this is due to clients changing server-based software to cloud-based software or the need for additional functions such as purchase orders, marketing reporting, or better details for the customer records. Regardless of the reason, you need to be prepared for this change in your business. After many engagements to help......

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Get Off Your Duff!

By John LaPlant We constantly read and hear about the labor shortage around the country, and it is not just occurring in the contracting industry. Yes, and then we stomp around and complain ad-nauseum. So, what are you doing about it? It is not going to get easier! So what is your move? Take action. First Question: What or Who is Our Industry Competing Against for Labor? Recent reports suggest the fastest growing opportunity position for the foreseeable future is fork lift operators. Why? A one-word answer: Amazon. With approximately 75 distribution/fulfillment centers with......

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