fbpx

Tag: Marketing


Is it Time to Rebrand Your Company?

Rebranding a business can be a very difficult thing for business owners. The name, image, and message you’ve used to build your business become personal. You have a sense of fondness for your brand. Getting rid of it would be like renaming one of your children. Not only that, but the money it is going to take to rewrap your trucks is going to be huge! And, it’s going to take months of intense focus to update all your internal forms and process with the new look! It’s a lot of work to......

Continue Reading


Freezing Faucets Are Good for Marketing

I just got a crazy idea. As part of your plumbing maintenance and/or another service, does anyone offer "winterizing?" Here we are closing a year and beginning a new one - what a great time to write up a simple script and call your existing customer base to ask if they need anything winterized. I realize those of you above the Mason-Dixon line have mostly frost-proof faucets, etc., but what about all the other stuff your customer owns…the overlooked stuff? You know, the generators, motorhomes, boats, cars, go-karts, motorcycles. Okay, a little overboard on the......

Continue Reading


The Kindness Culture

Three things: A Quick thought – A Story – A Kindness Culture

A Quick Thought:
We all talk about getting our customers to like and trust us. It all starts with genuinely treating people with kindness because it's the right thing to do. Believe it or not, sometimes kindness is not a given. To some, it comes naturally all the time. It is part of their being. To others, it depends on what mood they are in. And some even need to be trained that it is the right thing to do.
A Story:
Michelle Hogan......

Continue Reading


How to Crush Christmas Objections

Christmas is right around the corner, and we all know what Christmas brings with it! Objections!  Yes, tis the season for the Christmas Objection. Once a year, your client gets to dust off the old excuses from last Christmas and bring them out one-by-one.  Here are some of the classics you can expect to hear this year:

  • “Maybe after Christmas” This one is a tried and true classic. It offers no explanation and no real excuse. 
  • “I just don’t have the time right......

    Continue Reading


How to Keep Your New Year's Resolutions

I really struggled to write this article. I wanted to write something about New Year’s Resolutions and what we need to do to regroup and focus on our business and ourselves. Researching this, I found plenty of articles for inspiration, too many. You don’t need another article on starting the New Year off on the right foot and how to analyze your successes and failures of the past year. So, assuming you have or are in the process of choosing your resolutions, I am writing to give you tips on sticking......

Continue Reading


Goldfish and Business Myths

My dad went to the pet shop and purchased 15 goldfish over the summer. He doesn’t have an aquarium; he’s never been into ‘fish,’ but he thought his grandkids (who happened to be spending a lot of time at his house over the summer months while out of school) would enjoy swimming in the hot tub with the fish! As you could guess, in Georgia, in the summer, the family hot tub becomes a cold tub and is used more for a grandkid splash pool on the deck.  I saw a......

Continue Reading


Employee Burnout and How to Avoid it

In the past week, in conversations with contractors, two have mentioned that the 'feel' of their office has changed. When asked to clarify, the explanation was remarkably similar.  The mood or energy seems off like a dark cloud had settled over their business.   They both realized that the situation wasn't caused by their job, it was an accumulation of everything that has been going on in the past few months.  To combat the onset of employee burnout, both owners invested in counseling for their employees. Not equipment training. Not sales coaching.......

Continue Reading


The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
Continue Reading


I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

Continue Reading


Focus on Your Future Success

Sometimes when things aren’t going according to plan or the way that you would like them to be, it’s often because you have lost focus on what matters. Our busy, hectic lives combined with what is going on in the world around us, sometimes get in the way of what is truly important, and it may be difficult to stay focused. Daily routines, business, and family schedules tend to put us on cruise control while losing focus on what we should or shouldn’t be doing to keep us heading in the......

Continue Reading


Page 1 of 41234