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Tag: Sales


Asking the Customer to Buy

Technicians are skilled experts and, as such, have to make recommendations to customers about what needs to be done to take care of issues. But that’s not where it stops. As an expert, the technician also has to help the customer figure out how to get it done. This means they have to recommend a solution and then ask the customer to do it. Many times, we see the tech asking the customer to buy too soon, too vaguely, or not at all. Some techs assume the customer knows what to......

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IAQ Best Practice Success Story

As the COVID-19 inquiries from contractors come in, I am struck by the variety of ways that contractors position themselves as far as IAQ challenges and solutions during the outbreak. And they go from one extreme to another:

  • With all this media attention, MAYBE I should get into IAQ…
  • I’m going to exploit this opportunity to MY advantage… (yes sadly a few)
  • This subject is too sensitive, so I’m going to stop marketing IAQ until it is over…
  • How can I best service my clients with the......

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The Best Banana Bread Recipe

As I sat down to write this, I didn’t want to write another article about COVID19. As much as I appreciate people offering suggestions and tips to get through this, and I do read and listen to most of them, everyone is different and deals with stressful situations differently. For a lot of you, your work schedule hasn’t changed.  With many areas in the home services industries being deemed Essential Businesses, you are still taking calls, booking appointments, and providing services to your customers. You have changed how you are doing......

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Tough Times Never Last, But Tough People Do!

In 2008, I lived in Southern California working for a tech company; we were a ‘start-up’ who had just gone public, and our product served photos and videos on the web before the Facebook and social media craze had fully begun. Looking back, I often wonder, “How in the world did we make it? How did we survive the 2008 crash?” But in hindsight, since we had only just started in 2005, we still had the start-up mentality in our blood; we still had the agile make-it-happen-or-die tenacity. It was during......

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How to Use Mirrors to Decrease Objections and Boost Results

One of my favorite communication tools is the mirror. The power of a mirror is that it reflects the truth! A mirror gives back what it receives. And, if you don’t like what you see, then you will make adjustments to improve the reflection.

A CSR and Their Mirror
Even though a client cannot see the face of a CSR, the client can hear the tone of their voice. From the tone of voice, the client imagines what kind of expression the CSR is making with their face. If the CSR......

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Simple Tips & Trips to Keep Your Business on Track

Running a business is hard. Everywhere you look, you will find articles, blogs, and podcasts on what you should and should not do to be successful. Below are some of the best business tips to know and business trips to avoid that I have found. 

Tip/Trick One
Tip- Stay up to date with your industry. You cannot do this alone. There is a multitude of resources to keep you informed about legal changes, product advancements, etc. Sign up for newsletters that give you an at-a-glance briefing of what is going on. Network......

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Perfect Practice Makes Perfect Sales

Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks and tackles better than their opponent will probably win the game.” Translation, stick to the basics and practice, practice, practice. But DON’T practice in front of the customer. Just like a football team doesn’t hone its craft in front of a packed stadium, your salespeople need to practice out of the limelight. Role-playing is the easiest and most effective way to practice and build confidence. It gives salespeople the risk-free opportunity to......

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I Don't Agree, but I'm Listening!

With our world growing more polarized day by day, it is more important than ever to have healthy conversations with those we agree with and not avoid those that we disagree with. We need to polish our skills of having productive and meaningful conversations with other human beings, even if we don’t agree with them. This applies to conversations with friends, acquaintances, relatives, as well as coworkers and clients. Avoiding someone because you know that the conversation of politics, religion, or some other touchy subject may come up is stressful and......

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Changing the Playing Field: Why We Need to Hire More Women, and How to Get Them

Payroll is a nasty mistress, and the dues are owed every Friday. An entrepreneur knows this all too well. And boy, don’t we need good help to run the service calls on our board, so we can earn revenue, so we can help those people like we wanted to do in the beginning? It may be time to change the playing field… Early one evening, my husband and I loaded the wagon with some drinks, snacks, and our beautiful daughters and began the short walk around the block to the park. Our neighborhood......

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Your Body of Work

“You’re not just getting a couple hours of my time, you’re getting what it took me my entire life to cultivate into these hands and this heart.”  If you’re in the skilled trades, you’ve no doubt heard a version of this statement. You might even have used it yourself to support your pricing. It might surprise you then to learn, Phil X, a studio musician, made this comment. Sooner or later, we are all called on to validate the value we deliver. While many address this situation from selling your value,......

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