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Tag: technicians


Is it Time to Rebrand Your Company?

Rebranding a business can be a very difficult thing for business owners. The name, image, and message you’ve used to build your business become personal. You have a sense of fondness for your brand. Getting rid of it would be like renaming one of your children. Not only that, but the money it is going to take to rewrap your trucks is going to be huge! And, it’s going to take months of intense focus to update all your internal forms and process with the new look! It’s a lot of work to......

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Team Effort

We have all heard the saying that “There is no ‘I’ in Team,” and there is literal and figurative truth to that statement. Your company is made of many departments that need to cooperate and work together for a common goal. If those departments are or become a workplace silo, then the saying “There is no “I” in team” may have a reply of, “Yes, but there is a ‘me.’” Workplace silos occur when your departments fail to share important information between themselves, causing their priorities to become misaligned. So it’s no......

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Freezing Faucets Are Good for Marketing

I just got a crazy idea. As part of your plumbing maintenance and/or another service, does anyone offer "winterizing?" Here we are closing a year and beginning a new one - what a great time to write up a simple script and call your existing customer base to ask if they need anything winterized. I realize those of you above the Mason-Dixon line have mostly frost-proof faucets, etc., but what about all the other stuff your customer owns…the overlooked stuff? You know, the generators, motorhomes, boats, cars, go-karts, motorcycles. Okay, a little overboard on the......

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How to Crush Christmas Objections

Christmas is right around the corner, and we all know what Christmas brings with it! Objections!  Yes, tis the season for the Christmas Objection. Once a year, your client gets to dust off the old excuses from last Christmas and bring them out one-by-one.  Here are some of the classics you can expect to hear this year:

  • “Maybe after Christmas” This one is a tried and true classic. It offers no explanation and no real excuse. 
  • “I just don’t have the time right......

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Did You Find Everything You Wanted?

Within a four-mile radius of our house, there are 17 grocery stores. Of those, I frequent three. Not because I want to, and not because I like shopping, but because none of them carry everything I want. The three I go to most are Sprouts, Tom Thumb, and Trader Joe's. All of them have the plusses and minuses, each has their idiosyncrasies, but there’s one thing all have in common: when I check out, the checker always asks, “did you find everything you wanted?” or some variation of that question. When......

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Your Candidate Lost, Now What?

I’m writing this at 7:35 am on November the 3rd. Which means I have no idea if your candidate won or lost. What I do know is that some people are very happy right now, and some are very upset. And, I imagine that social media is being set afire with very strongly worded opinions about the results. This short message is meant for the leaders of the world; the entrepreneurs that set the tone; the managers, CSRs, techs, sales pro, and administration members that are to lead-by-example. Hopefully, this will......

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Tech Lead Turnover - Do You Have a Process for That?

“Hey, Johnny, thanks for fixing our sink; it’s working great. And by the way, when you get back to your shop – mind asking someone to give me a call with a price for my fireplace?  Don’t you have people that work on those? The season is changing, and I was having problems with it last year – I want to make sure it’s safe so we can start using it!” Johnny, of course, responded to his customer, Mr. Zock, with a smile, assuring him that, “Of course, absolutely, it would be my......

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The Power of TEN

This article is about power.  The power of TEN and yes, it is powerful. It is not new math; it is not about logarithmic math; it is not about number set theory.  But it is about simple old addition. The power of $10 means raising $10.00 additional revenue dollars on each and every invoice. An invoice is a revenue touchpoint. So this is about raising $10 more on each and every revenue touchpoint; A ten-dollar bill -  Ten dollars – about the cost of two Starbuck coffees. Surely your team is......

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The trend toward virtual conferences was already growing, but circumstances in 2020 have pushed the transition to a necessity. While in-person conferences are valuable, companies are seeing the benefits of going virtual; ease of accessibility, eco-friendly, and the minimal costs associated with attending.    Attending a virtual conference does have its challenges.  With a little insight and preparation, you can still get all the amazing information from the comfort of your office or living room, at a fraction of the cost. Follow these tips to make the most of your time.
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I Need You, You Need Me

Jeffrey J. Fox, the author of How to Become CEO, says, “Always be on the lookout for ideas. Be completely indiscriminate as to the source. Get ideas from customers, children, competitors, other industries, or cab drivers. It doesn’t matter who thought of an idea.” What matters is that you are looking for and finding ideas. We find ideas from books, social media, television, movies – the list goes on, but of course, it includes people. Lately, I have been considering my circle of friends, which surprisingly is very small. As an......

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