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Market Dominance: Creating and Selling Your Brand

Who this class is for:
While anyone who is interested may attend, the target audience for this class is: Business Owners and Marketing Managers.
This class is free for Service Nation Alliance and Retail Contractor Coalition members.


What the class will cover:

When shopping for HVAC equipment, 80% of consumers have no loyalty or preference toward the brand of the equipment being installed. They do however have a strong desire to pick a local company that they trust and feel good about. How can you make sure they call you when the time comes? It’s all about YOUR brand.

Successful contractors and branding experts, Ben Stark and Chris Hunter, will explain how they built the highly-visible brands for their 4 companies, and how you can do the same. Part of their success comes from selling their own company-branded equipment line, and they’ll detail the best practices you can use to build and sell your privately labeled equipment.

These are some of the topics they’ll cover in this 2 day class:

  • Developing your brand from the ground up
  • The best ways to differentiate your company from the competition
  • Developing a marketing culture
  • Go-to-market strategies for large and small markets
  • Low cost marketing programs
  • How to use Social Media to build your brand
  • Selling your private label

If you think all this doesn’t apply to your plumbing or electrical company, you’re wrong. This is something every contractor should attend. Don’t miss it.

What you need to bring:

It’s always useful for attendees to bring a laptop or tablet, as well as relevant numbers from the business to use in class.

User Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.
$499 fee per registrant if notified less than 10 days prior to event, or if registrants don’t attend.

Paid Classes
100% refund if notified at least 10 business days prior to event.
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-868-5902 or send an email to success@serviceroundtable.com with course title, start date, and registrant’s names.


Service Nation Class Cancellation Policy:

On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.


Service Nation Alliance Training Facility
750 Canyon Dr.


Thursday November 19, 2020 9:00 AM CST to Friday November 20, 2020 4:30 PM CST

About the Instructors

Ben Stark and Chris Hunter are both successful HVAC and Plumbing business owners and Service Nation Alliance members. They are also members of the GoTime Success Group.

Hotel Recommendations

Hyatt Place Dallas/Grapevine 

2220 Grapevine Mills Circle West,

Grapevine, TX, 76051


Use code CR#130898 to get our special rate.


Service Nation, Inc.


November 19 @ 9:00 am
November 20 @ 4:30 pm


Service Nation Alliance Training Facility
750 Canyon Dr Suite
200 Coppell,, TX 75019 United States


Service Nation, Inc.

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