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Tag: Dave Rothacker


A Powerful Marketing Source

By Dave Rothacker “After my techs came out of that airflow class, their confidence level skyrocketed!” Chris Hunter made this statement to me in a recent discussion we had on technical training. He went onto say, “Technical competence is one key element in successful service call training. Maybe it’s just me, but it seems like there’s been more emphasis lately on the sales and customer service part of the call. A tech who is confident in her customer service, communications, AND technical competence becomes a powerful marketing source!” Did The Light Bulb Come On? As an......

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